Principal Product Manager - BoldTrail

RE/MAX is looking for an organized, personable and strategic Principal Product Manager to own and grow a suite of tools that are core to the productivity and profitability of real estate agents and brokerages. This role will lead initiatives across CRM, lead generation, marketing tools, CMA (Comparative Market Analysis), brokerage back-office accounting software, and recruiting solutions. You will be the single point of accountability for product success, including P&L ownership, adoption, and stakeholder alignment.

Key Responsibilities

• Strategic Roadmap Ownership: Define and maintain a 12–24 month strategic roadmap across agent-facing and brokerage enablement products such as CRM, CMA tools, recruiting platforms, lead gen, and back-office accounting systems.

• End-to-End Decision Ownership: Make critical business and product decisions on product strategy, roadmap, go-to-market, adoption, integrations, and product lifecycle. Serve as the key point of accountability for product success.
• Competitive Analysis & Market Fit: Conduct ongoing evaluation of competitor CRMs, brokerage tools, and industry software. Benchmark against top platforms to ensure strong product-market fit and identify gaps and opportunities.
• Cross-Functional Collaboration: Ensure buy-in from critical stakeholders, including senior leadership on priorities. Partner closely with sales, customer success, training, marketing, and engineering to drive successful development, launches, and optimizations. Positively influence and drive prioritization and decision-making with solution providers/vendors and strategic technology partners.
• Marketing & Go-To-Market Alignment: Work with marketing and sales to shape positioning, messaging, and sales enablement strategies that drive adoption and revenue growth.

• Customer-Centric Development: Leverage direct agent/broker feedback, customer research, and data insights to guide priorities and user experience improvements.
• Mentorship & People Management: Manage and coach a Product Manager focused on research, analytics, and execution. Ensure alignment between strategic goals and tactical delivery.

• Success Metrics & Optimization: Define and track product KPIs such as user adoption, retention, NPS, sales impact, and operational efficiency. Own performance metrics and full P&L responsibilities for your product suite.

Years of Experience

• 8+ years of product management experience, including at least 3 years in real estate tech, fintech, or SaaS CRM/ERP products.

Preferred Education Requirements:

• Bachelor’s degree in business, marketing, information systems, or related field

Preferred Licensing, Certificates and Skills (if necessary):

• Proven success in strategy creation and execution in B2B/B2C SaaS environments.

• Strong knowledge of brokerage workflows, lead gen systems, or back-office accounting.

• Ability to drive GTM in partnership with marketing and sales teams.

• Demonstrated success managing product P&L and driving revenue outcomes.
• Leadership experience managing other product managers or cross-functional pods.
• Familiarity with real estate CRMs (e.g., BoldTrail, BoomTown, Follow Up Boss) and accounting/reporting platforms.

Standard Preferred Knowledge, Skills, and Abilities:

• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$156,000 - $180,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!*

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.