Senior Specialist, Growth Media

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Growth Media Senior Specialist you will:

• Strategic Planning and Execution: Develop and execute comprehensive performance marketing strategies aligned with business goals. Lead the implementation and optimization of multi-channel campaigns, overseeing the entire campaign lifecycle.

• Data Analysis and Insights: Utilize advanced analytics tools to collect, analyze, and interpret campaign data. Derive actionable insights and translate findings into optimization strategies to improve ROI, conversion rates, and overall campaign performance.

• Audience Strategy and Segmentation: Lead sophisticated audience research, segmentation, and targeting initiatives. Utilize advanced targeting capabilities to optimize audience selection and messaging strategies.

• Creative Direction and Testing: Collaborate closely with creative teams to conceptualize and develop high-performing ad creatives, landing pages, and other assets. Oversee A/B testing and iteration cycles to refine and enhance campaign performance.

• Budget Management and Reporting: Manage and allocate campaign budgets effectively, optimizing spending for maximum ROI. Generate detailed reports, analyze performance metrics, and present strategic recommendations to stakeholders.

• Industry Leadership and Innovation: Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the adoption of innovative approaches to drive continuous improvement and stay ahead of the competition.

• Reporting and insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and recommendations for optimization.

Professional Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field. Advanced degree or certifications preferred.

• 3-5+ years of proven experience in performance marketing, with a focus on strategy development, campaign management, and optimization.

• Expertise in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).

• Advanced computer skills, particularly Microsoft Excel,  PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.) 

• Hands on experience in managing monthly campaign budgets from $60k+

• Client management and client-facing experience required

• Exceptional analytical skills, with the ability to synthesize complex data and generate actionable insights.

• Strong leadership abilities, strategic thinking, and the capacity to drive impactful campaigns in a dynamic environment.

• Excellent communication, presentation, and stakeholder management skills.

• Ecommerce and agency experience desirable

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.