Growth Marketing Manager, D2C at 1001.tv at 1001

🧩 About the Role

We’re looking for a sharp, resourceful, and data-driven Growth Marketing Manager to help scale our D2C user acquisition, activation, and subscription efforts across Iraq (and potentially the MENA region).

1001 is reshaping entertainment in Iraq, and soon the region. We combine exclusive football/sports streaming, local Iraqi originals, and a bundle subscription model which includes OSN+, TOD and others.

We’ve been laying the groundwork for 10x growth. You’ll come in to work at the intersection of creative experimentation, performance marketing, customer lifecycle engagement, marketing & product analytics, and partnerships to grow the 1001 platform.

This role is perfect for someone who is “full-stack” and thrives in an experimental, fast-paced environment; who understands the nuances of regional markets, and enjoys translating performance data into real creative and strategic actions.

The role is remote, even if you are in Iraq. If you're a sharp operator who thrives on experimentation, data, and full-funnel thinking — keep reading.

• Start Date: Ideally End of July–Early August 2025
• Reports to: Head of Growth & Analytics
• Mission: “Build the Growth Stack That Powers the Next 1M Subscriptions”
• Industry: Entertainment & Sports Streaming Platforms

🔥 What You’ll Do

Acquisition & Performance

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other
• Own A/B/C testing of creatives, CTAs, and ad routes to maximize acquisition and LTV
• Launch ASO campaigns and monitor app store downloads
• Coordinate with designers / copywriters and ensure spend efficiency on a monthly and campaign basis

Lifecycle & Retention

• Manage push, in-app, and whatsapp campaigns through Braze
• Segment audiences based on user behavior, source, and churn risk for personalized messaging
• Own campaign calendars and work cross-functionally with content and product teams

Funnel & Attribution

• Track full-funnel performance of campaigns — from ad click to subscription — using Amplitude, AppsFlyer, Braze and internal dashboards
• Monitor CAC, ROAS, CPI, CTR, as well as retention metrics to guide decisions
• Collaborate with product and engineering teams to ensure correct impact and attribution

Partnerships & Distribution

• Coordinate with ecommerce and retail partners to launch bundled subscription campaigns
• Suggest ways to leverage voucher activations, BNPL options, and referral loops

💡 You’ll Succeed If You Have

• 3–6 years in growth, performance marketing, or lifecycle marketing (B2C or DTC preferred)
• Strong command of ad platforms, analytics tools, and CRM systems
• A strategic mindset — able to design experiments and think in terms of user journeys
• Comfort with data — not just reporting, but turning insights into action
• Expertise in spreadsheets, data visualization, presentations, LLM/LRM prompting
• Experience working cross-functionally with design, content, product, and external partners
• You’re a self-learner, self-motivated, self-made.

🧭 Bonus Points

• Knowledge of Iraqi culture and media consumption habits
• Experience in streaming, mobile apps, and/or subscription businesses
• You’ve previously worked with top startups from Iraq or MENA
• You know SQL, Python, and statistical analysis
• Knowledge of voucher-based monetization flows
• MBA or Masters in strategy, marketing, digital marketing, or data analytics

🧠 Preferred Traits

• Coachable: Open to feedback, eager to learn, and able to improve through self-learning and mentorship.
• Integrity: Acts in good faith, consistently doing what is right for the company and its users.
• Respect for IP: Upholds and respects copyright and intellectual property laws, ensuring all content is used appropriately and legally.
  

🤝 What We offer

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and innovative environment.
• Professional growth and development opportunities.
• Flexible working arrangements.

🌱 Why Join Us?

You’ll join a team that blends good faith, experimentation with execution — where results matter as much as slide decks and growth is owned, not delegated. You won’t be handed perfect briefs — and that’s the point. We move fast, test faster, and believe that growth marketing is part creative instinct, part engineering mindset.

You’ll work directly with the Head of Growth & Analytics, helping build scalable systems and teams, not just running campaigns. Ownership here means real autonomy — if something isn’t working, you’re expected to raise it, test it, or fix it.

Most importantly, we value clear thinkers, low-ego builders, and people who love turning randomness into order.

Apply now!