Lead Generation Specialist

Company Overview

Newor Media, a leading programmatic monetization platform and Google Certified Publishing Partner is looking for an experienced Lead Generation Specialist to manage and report on lead generation efforts targeted to premier publishers and advertisers. 

The Lead Generation Specialist is a highly visible member of a growing sales organization.  The position works closely with Marketing, Sales, and Publisher Development teams to continuously improve email lead generation focusing on messaging, performance, and conversion rates.  The Lead Generation Specialist researches markets and prospective clients executing direct outreach campaigns to qualified prospects to establish initial interest and engagement providing a smooth and effective handover to sales teams.

This is a unique opportunity to join a successful SaaS organization that is well-positioned for its next growth phase while realizing the opportunity to learn valuable skills, gain experience, and develop expertise that will provide a foundation for personal growth and development within the organization.

The ideal candidate

The ideal candidate will possess a balanced blend of critical thinking skills, sound judgement, and superb communication skills.  A self-motivated individual with strong research and organizational skills, an ability to work in a collaborative environment, and a focus on results will succeed in the role. 

Responsibilities:

• Setup, manage, and report on email-based lead generation campaigns using Hubspot
• Research lists of high-potential prospects including publishers, brands, and media agencies;
• Execute daily outreach to potential new clients working with sales and marketing teams;
• Setup, draft and actively manage email marketing sequences to achieve KPIs;
• Maintain a contact database in Hubspot and help develop processes for nurturing prospects
• Identify opportunities to test new tools, resources and help improve systems
• Actively contribute to efforts to continuously improve lead generation performance

Required Skills:

• Excellent business writing and interpersonal skills;
• Ability to develop tailored and responsive outreach communications;
• Able to successfully manage multiple projects while maintaining attention to detail; and
• Exceptional follow-through and ability to meet deadlines

Experience and Education:

• Experience conducting secondary research (i.e., web and related sources);
• Familiarity with CRM software, Hubspot strongly preferred
• Bachelor’s degree in business, marketing, or related field; and
• Knowledge of SaaS or digital media helpful

About Newor Media LLC:

Newor Media is a Financial Times’ Top 500 Fastest Growing Companies and an Inc. Top 5,000 company.  A leading advertising technology platform, Newor Media partners with independent publishers to provide advanced programmatic monetization capabilities.  Newor Media’s proprietary tech platform combines leading edge header bidding and other programmatic media placement capabilities with deep industry integrations and powerful publisher development tools.  Newor Media is owned and operated by LTV SaaS Growth Fund.

 About LTV SaaS Growth Fund:

LTV SaaS Fund is a U.S. investment fund primarily focused on SaaS and software investments in privately held businesses. LTV SaaS Fund seeks short and long-term investment opportunities, with a return rate at approximately 174% over a 3-5 year term. We invest in a wide selection of businesses, maintaining a core focus on SaaS businesses and recurring marketplace apps to manage risk while maintaining a diversified investment base. The core area of our investment projects is in the U.S., with offices in New York and San Francisco. Yet, the investment scope of LTV SaaS Fund does not stop, there. We are represented across three continents, securing the best acquisition candidates and in-house expertise to deliver consistent growth at scale.