Offer summary

Qualifications:

8+ years of experience in B2B enterprise software marketing or sales., 3+ years of experience leading industry marketing programs, preferably in manufacturing., Strong public speaking skills and excellent writing tailored to technical audiences., Familiarity with MQTT, IoT, or industrial protocols is a plus..

Key responsibilities:

Craft messaging, campaigns, and content for manufacturing, automotive, energy, and transportation sectors.

Represent HiveMQ at key industry events and collaborate with sales and product marketing.

Build pipeline and increase market awareness in priority industries.

Develop value propositions and industry-specific sales tools.

Job description

HiveMQ empowers businesses to unlock the full potential of their data with the most trusted edge-to-cloud IoT data streaming platform. Built on MQTT’s publish/subscribe architecture for seamless and flexible integration across operational technology (OT) assets and information technology (IT) applications, HiveMQ ensures businesses can efficiently connect, stream, and govern their data in real-time.

With a focus on reliability, scalability, and security, HiveMQ helps organizations get their data AI-ready—enabling advanced analytics, predictive maintenance, and digital transformation. Leading brands like Audi, BMW, Liberty Global, Mercedes-Benz, Siemens, and Eli Lilly trust HiveMQ to modernize their operations, accelerate innovation, and create smarter, data-driven experiences.

The company was founded in 2012 and is headquartered in Landshut, Germany, with offices across the globe.

HiveMQ’s Vision for this Role

HiveMQ is seeking a high-energy, creative, and driven Director of Industry Marketing to join our team. Based in the US and reporting directly to the CMO, this role requires proven expertise in marketing smart manufacturing and Industry 4.0 solutions to enterprise B2B buyers. You will craft messaging, campaigns, and content that resonate with technical and business stakeholders across the manufacturing, automotive, energy, and transportation sectors. As a strong public speaker and subject matter expert, you will represent HiveMQ at key industry events and collaborate closely with sales, product marketing, and demand generation to build pipeline and increase market awareness in our highest-priority industries.

Who Are You?

The ideal candidate for this job should have most of the following:

8+ years of experience in B2B enterprise software marketing or sales
3+ years of hands-on experience leading industry or vertical marketing programs, or prior hands-on experience in the manufacturing industry
Proven ability to develop value propositions and messaging that resonate with industry-specific personas
Demonstrated success building pipeline through industry campaigns and sales enablement
Strong understanding of the industrial ecosystem - hardware, software, services providers
Strong public speaking and/or social media experience
Excellent writing and storytelling skills tailored to technical and executive audiences
Comfortable working in a high-growth, fast-paced SaaS environment

You Might Also Have:

Worked directly in the manufacturing or energy sector in OT or IT environments
Experience building vertical playbooks and industry-specific sales tools
Proven ability to write Business Value Assessments
Familiarity with MQTT, IoT, or industrial protocols and their relevance in smart industry use cases
Prior success working in an ABM or industry GTM team within a distributed organization
Knowledge of buyer journey orchestration using HubSpot and Salesforce

EXCERPT FROM OUR CUSTOMER LIST

https://www.hivemq.com/customers/

Informations about our job advertisements

Job advertisements of HiveMQ GmbH are always directed at female, male and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.

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