Localytics | Product Lead

About Localytics

At Localytics, we help companies make smarter decisions. Our platform gives teams the insights they need to understand how users are interacting with their apps—what’s working, what’s not, and where to focus next. We are here for builders–engineers and product teams who care about creating better app experiences.

We’re not just building for today—we’re building for what’s next. That means staying on the cutting edge of technology, constantly iterating, and embracing modern development practices that help us move fast and deliver value quickly. Our team is made up of people who love solving tough problems and take pride in shipping great products.

Localytics is a flat, fast-moving company with a leadership team that’s deeply invested in our mission and our people. Whether you’re an engineer, a data expert, or someone who’s just deeply curious about how apps work, you’ll find a place here to make a real impact.

Mission

• Reporting to CEO, drive the vision, strategy, and execution of Localytics’ platform, ensuring it delivers value for enterprise customers while scaling to meet evolving market demands. This means a hard pivot away from the current offering, if needed. The ideal candidate will be able to make hard choices with imperfect information. Vision and boldness (grounded in reality) required.
• Own end-to-end product lifecycle management for core analytics, marketing, and API-driven features, balancing innovation with technical feasibility and customer needs.
• Collaborate with remote engineering teams to prioritize, define, and deliver high-impact product enhancements that align with Localytics’ mission of deepening customer insights and driving app engagement. Connect our engineering teams to our customer, literally and metaphorically.
• Partner with Customer Success and leadership to translate customer feedback and market trends into actionable product roadmaps.
• Mentor and guide one direct report, fostering a culture of data-driven decision-making and cross-functional collaboration.
• Champion API-first product design, ensuring seamless integrations (e.g., Events API, SDKs) and scalability for enterprise clients in sectors like retail, finance, and telecom.
• Champion cutting edge technologies and development methodologies, helping pull  the company into the future.

Outcomes

• Within 9 months you will successfully launch a set of major product features that provide meaningful customer value and enable our sales and marketing motion.
• Drive adoption of Localytics APIs
• Achieve 90% on-time delivery for quarterly roadmap commitments, measured by engineering sprint completion rates and stakeholder feedback.
• Increase customer satisfaction scores for product usability by 20%, as tracked via quarterly surveys and NPS benchmarks.
• Formalize product development processes for remote engineering collaboration, reducing requirement ambiguities and accelerating time-to-market.
• Contribute to revenue growth through upsell opportunities tied to new API capabilities/integrations, and AI-driven products.

Requirements

Competencies

• 5+ years in B2B SaaS product management, with a proven track record of launching API-driven or analytics-focused solutions (e.g., customer data platforms, marketing automation tools).
• Demonstrable experience managing full product lifecycles–from ideation, to launch, to post-launch optimization–for technically complex offerings.
• Fluency in API design principles and SDK integration workflows (e.g., RESTful APIs, event tracking systems, developer documentation).
• Strong analytical acumen: ability to interpret usage metrics, A/B test results, and customer behavior data to inform prioritization (experience with tools like Localytics’ funnel analytics or predictive modeling is a plus).
• Experience or demonstrable capability to collaborate with distributed teams across time zones.

Cultural Alignment

• Customer-Obsessed: Balances stakeholder input with a deep understanding of user pain points, particularly in mobile app engagement and retention.
• Data-Driven: Uses metrics to resolve debates, prioritize features, and measure impact (e.g., session depth, LTV optimization, churn reduction).
• Forward Looking: Looks beyond historical platform direction to make informed product improvements based on today’s market needs.
• Adaptive Communicator: Translates technical concepts for non-technical audiences and builds consensus across departments.
• Global Mindset: Thrives in a remote-friendly environment, with experience navigating cultural and operational differences across regions.