Offer summary

Qualifications:

2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment., Hands-on experience with Marketo and familiarity with Salesforce and Excel/Sheets., Excellent organizational and project management skills with strong attention to detail., Clear communication skills, especially in translating technical requirements to non-technical stakeholders..

Key responsibilities:

Build, test, and deploy programs in Marketo according to campaign briefs and timelines.

Manage lead processing workflows and maintain routing, scoring, and assignment accuracy.

Collaborate with cross-functional teams to ensure seamless execution and visibility into campaign status.

Maintain documentation of campaign operations playbooks, workflows, and templates.

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by building intuitive, impactful tools that simplify learning, strengthen relationships, and inspire progress. We create these tools by giving smart, creative, passionate people the freedom to do their best work—and have fun doing it.

About the Team

The Revenue Operations team is the backbone of our go-to-market strategy, ensuring cross-functional alignment across Sales, Marketing, and Customer Success. As a Marketing Operations Specialist, you will be a key contributor focused on campaign execution, operational excellence, and system optimization—supporting a world-class marketing organization across digital, regional, demand gen, and customer marketing initiatives.

What Success Looks Like

This role will be a crucial member of the Marketing Operations function, with success measured across the following focus areas:

Campaign Operations Excellence: Efficiently build, QA, and deploy Marketo programs across a variety of campaign types—email, webinar, nurture, events—ensuring accuracy, timeliness, and performance.

Process Discipline & Optimization: Follow and improve existing campaign and lead flow processes. Help document workflows and identify bottlenecks.

Data Quality & System Hygiene: Maintain high data standards through regular audits, field normalization, and campaign attribution support.

Collaboration & Communication: Partner closely with marketers, SDRs, and cross-functional teams to ensure seamless execution and visibility into campaign status and results.

Platform & Tools Stewardship: Learn and optimize tools like Marketo, Salesforce, Openprise, and Outreach to drive scale and efficiency.

What you will do

Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines

Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup

Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership

Troubleshoot Marketo and lead flow issues, escalating or resolving as needed

Enforce campaign and lead management best practices through audits and QA processes

Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications

Maintain documentation of campaign operations playbooks, workflows, and templates

Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution

Stay current on industry trends, platform updates, and seek Marketo Certified Expert (MCE) certification over time

What you will need to know/have:

2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment

Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets

Familiarity with lead lifecycle management, scoring models, and campaign attribution

Excellent organizational and project management skills with strong attention to detail

Clear, concise communication style—especially when translating technical requirements to non-technical stakeholders

Curious mindset with a willingness to dive into tools, systems, and processes to improve them

Get in on all the awesome at Instructure

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

Competitive compensation and participation in Instructure’s equity program

Flexible schedules and a remote-friendly culture, with hybrid or onsite work based on business needs

Generous paid time off, including global holidays and our annual “Dim the Lights” company-wide shutdown from December 26 to December 31

Comprehensive wellness programs and mental health support

Annual learning and development stipends to support your growth

The technology and tools you need to do your best work—typically a Mac, with PC options available in some locations

Motivosity employee recognition program

A culture rooted in inclusivity, support, and meaningful connection

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.

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