Head of CRO

About the role:

We’re looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You’ll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar.

You’ll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You’ll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.

About us:

BM Digital is a leading growth marketing agency built to help e-commerce brands scale profitably and predictably. We partner with high-growth DTC companies to drive customer acquisition through influencer marketing and conversion-optimized creative. 

With a team of 70+ growth operators, analysts, and creatives, we manage over 80,000 creator partnerships monthly and oversee $200M+ in annual media spend across Meta, TikTok and Google. Our campaigns are rooted in creative testing frameworks, full-funnel analytics, and a bias toward action. 

We’re not just an agency - we’re a growth partner. We foster a culture of ownership, curiosity, and creative rigor - where top performers can do their best work and see the direct impact of what they build.

Responsibilities:

• Run and analyze CRO tests across dozens of DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per session.
• Build landing pages using no-code tools (e.g. PageDeck) that convert like crazy.
• Develop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc).
• Audit existing landing pages and checkouts for friction points, design flaws, and UX gaps.
• Collaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offers.
• Document and share learnings across accounts to create a compounding impact on our entire portfolio.
• Benchmark and reverse-engineer best-in-class e-commerce flows and bring innovation to every client funnel.

Ideal candidate profile

• 3–5+ years of CRO experience in a high-growth eCommerce or performance marketing environment
• Fluent in no-code tools
• Deep understanding of user psychology, funnel mechanics, and mobile-first UX
• Strong analytical skills—comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap tools
• Exceptional communication and documentation skills
• A testing mindset: you love running experiments and figuring out what actually works
• Comfortable working across multiple accounts at once (we move fast)

Compensation:

$50K—$150K USD total compensation annually, depending on location. This includes base, performance bonus, and equity package

Location:

All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!