Director of Paid Search

Title: Director of Paid Search

Location: Remote 

 The Director of Paid Search is responsible for leading and executing paid search campaigns to drive revenue, acquire customers and achieve business goals. They will be responsible for managing a team, developing and implementing strategies, optimizing campaigns and staying up-to-date with industry trends. They will also oversee the day-to-day execution of Paid Search marketing initiatives. All digital campaigns are dedicated to generating high-quality leads while meeting aggressive marketing performance and ROI goals. This individual should be a strong leader and analytical thinker with a long-term vision of performance-oriented PPC marketing. The right candidate should be data-driven, detail-oriented and possess a love for driving results. 

COMPENSATION AND BENEFITS:

The anticipated annual salary range for individuals expressing interest in this position is $100,000 - $120,000 annually. Actual compensation offered to a candidate may vary based upon geographic location, work experience, education and/or skill levels. 

Benefits Available To Eligible Employees Include The Following: 

• Medical, dental, vision insurance 
• Wellness and mental health benefits 
• Tax-advantaged health care accounts 
• Financial and income protection benefits (Life insurance, short-term disability, 401(k)
• Paid time off (PTO), holidays and sick time off 
• Remote worker assistance for wellness and home office 

Responsibilities:

• Develop comprehensive paid search strategies aligned with business objectives, including market research, competitor analysis and targeting strategies. 
• Oversee the execution, optimization and performance analysis of paid search campaigns across platforms like Google Ads and Microsoft Ads. 
• Manage and optimize multimillion-dollar advertising budgets, ensuring efficient spend and strong ROI. 
• Lead and mentor a team of paid search specialists, fostering a culture of excellence and data-driven decision-making. 
• Analyze campaign performance, identify opportunities for improvement and report on key metrics like conversion rates, cost-per-acquisition and customer lifetime value. 
• Continuously optimize campaigns by testing and refining ad copy, keywords, targeting and landing pages. 
• Collaborate with other marketing teams, data analytics and other relevant departments to refine the customer sales journey and enhance overall campaign alignment. 
• Stay current with industry trends and emerging tools and strategies in the paid media space.

Qualifications:

• MUST HAVE 8+ years of experience working in digital marketing 
• MUST HAVE 5+ years of experience with a concentration in SEM, video or display  
• Minimum 3 years of experience working in search campaign management
• Bachelor’s degree preferred – Major in Business Administration, Business Management, Marketing, Finance, Accounting, Communications (School of Business Degrees) 
• Direct experience with interactive marketing and media strategy, planning, campaign management and campaign performance against SLAs and KPIs 
• Proven track record in driving results in Google and Bing advertising across both text-based advertising and display/native/video campaigns 
• Experience managing Search, Discovery, YouTube, Display, PMax campaigns 
• Experience with Media channels, including Paid Social and Video Ads
• Demonstrated ability to manage direct-response type marketing campaigns 
• Experience in conversion rate optimization for lead gen campaigns 
• Advanced experience with Excel, marketing and advertising tools 
• Analytical Skills: Ability to analyze data, identify trends and make data-driven decisions. 
• Experience managing Business ROI/Outcomes 
• Prior experience managing team operations and execution (e.g. budget pacing, optimization, campaign set up, processes)  
• Lead, collaborate and mentor a team of paid search specialists and analysts to drive performance, strategy, optimization, implementation and reporting 

About DMS:

Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. DMS is a growing company that provides team members with opportunities to learn new technologies and enhance their skills. In addition to competitive salaries, reliable work schedules, access to technology, an energetic and connected work culture and an impressive suite of employee health and wellness benefits, DMS also offers employees the chance to further acquire industry knowledge and network with colleagues. The culture at DMS is built on a foundation of collaboration, support and inclusion. DMS believes in the power of teamwork. DMS is more than just an award-winning company, we are a team that supports one another, challenges each other and celebrates together.