Offer summary

Qualifications:

Experience in Insights and Analytics, particularly in consumer behavior and marketing., Proven ability to analyze primary and secondary data sources effectively., Strong understanding of campaign evaluation and performance metrics., Advanced English proficiency and experience with Nielsen and Kantar panels..

Key responsibilities:

Lead consumer research initiatives to uncover insights into consumer behavior.

Evaluate campaign performance and provide actionable recommendations for marketing strategies.

Analyze key metrics to identify trends and growth opportunities.

Support the marketing team with data-driven insights to enhance campaign effectiveness.

Job description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

In this role you will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations. Also you will support and drive the deployment and adoption of one or several areas of Demand Spaces in the assigned area (typically country or Business Unit).

How you will contribute

You will:

Be responsible for governance and growth of the Demand Spaces data foundation and dashboards.
Work closely with business teams to establish demand spaces in new markets, and continued support of existing one
Leverage portfolio and growth insights derived from the Demand Spaces framework to challenge for growth opportunities for Mondelēz.
In partnership with shopper, develop compelling customer selling stories.
Provide PMO support for Demand Spaces, including stakeholder interviews, local/global project touchpoints, team workshops, topic specific discussions, dashboard training. Leads workstreams emerging out of the Demand Space framework (e.g. Customer stories, Equity/Comms, H&W, etc.)
Provide analytical support at a local market level.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

Consumer-centric, seasoned Insights and Analytics professional, with passion for driving the business
Experience in Insight and in Business Areas (Marketing, Innovation, Trade, Sales)
Experience working directly with Marketing teams and designing, executing, and analyzing primary & secondary data sources
Demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities
Strong leadership and influencing profile
Strong collaborator: Interested and motivated by working with others

Key Responsibilities:

Lead consumer research initiatives, uncovering deep insights into consumer behavior, product evaluations, and evolving habits.
Evaluate campaign performance, providing actionable recommendations to optimize marketing strategies.
Analyze key metrics (frequency, penetration) to identify trends and opportunities.
Provide ongoing support to the marketing team, offering data-driven insights to enhance campaign effectiveness.

What You'll Bring:

Proven experience in insights management, preferably within a corporate environment.
Strong understanding of consumer behavior metrics and methodologies.
Experience in campaign evaluation and performance analysis.
Proficiency in using Nielsen and Kantar panels.
Advanced English proficiency.

No Relocation support available

Business Unit Summary

Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as Trident, Oreo, Philadelphia, and local jewels like Clorets and Bubbaloo. We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.