Senior SEO Specialist (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners-reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

We are looking for a Senior SEO Specialist to join our dynamic Promova team.

In this position, you’ll have the opportunity to drive the growth of organic traffic to the website and app stores by implementing a comprehensive SEO and ASO strategy. You will strengthen brand visibility in key Tier-1 and LATAM markets, scale the content architecture, manage A/B testing in the App Store and Google Play, improve conversion metrics, and build an effective PBN network.

YOUR AREA OF IMPACT:

• Develop and implement multilingual SEO strategies, including keyword research, content localization, site structure, and on-page optimization, while staying aligned with the latest industry trends and algorithm updates.
• Conduct in-depth technical SEO audits and competitive research (SERP features, AI blocks, PAA, site structures), leveraging insights to shape scalable, data-driven hypotheses and identify new growth opportunities.
• Collaborate with cross-functional teams (content, design, development) to optimize organic performance, resolve SEO issues, and boost traffic-to-conversion effectiveness.
• Drive App Store Optimization (ASO) through semantic analysis, metadata enhancements, A/B testing of creatives and pages, and continuous performance monitoring.

ABOUT YOU:

• 4+ years in SEO, including 2 years of experience in SEO for English-speaking markets.
• Proven successful cases of multilingual website promotion (20K+ pages, attracting 50K+ traffic, or app promotion).
• Deep understanding of SEO: expertise in technical SEO, website structure development, On-page & Off-page SEO.
• Knowledge of Google algorithms and experience recovering from algorithm updates.
• Strong skills in keyword research and SEO tools (Ahrefs, Semrush, GA4, GSC, Screaming Frog, AppTweak etc.).
• Confidence in analyzing traffic and conversion metrics.
• Spoken English at Upper Intermediate level.

WOULD BE A PLUS:

• Experience in ASO is a strong advantage: App Store Connect and Google Play Console, conducting A/B testing.
• Experience with EdTech, B2C, or SaaS products.
• Understanding of SGE/AI Search visibility.
• Experience with PBN.
• Experience in Bing promotion.

CORPORATE BENEFITS:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

INTERVIEW PROCESS:

• Pre-screen with Recruiter (40 minutes)
• Interview with Lead of Organic Marketing (1.5 hours)
• Test Task
• Bar-raising (1 hour)

If you’re ready to help reimagine language learning for today’s world, let’s do it together!