Ad Operations Specialist

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

Babylist is seeking an Ad Operations Specialist to manage direct media campaigns across a suite of advertising products, and oversee the CRM system. You are excited about rolling up your sleeves to directly manage campaigns and dig into the data behind them. Ultimate success in this role is running high-performing campaigns, efficiently managing tasks, and pulling accurate and detailed reporting. You will collaborate primarily with the Partnerships Team, while working cross-functionally with Design, Growth Marketing, Content/Editorial, and Finance/Accounting. This role will report to the Head of Revenue Operations.

Who You Are

• 3–5 years of hands-on experience in ad operations and inventory management within a digital media environment, ideally with proof of your impact to growing or maintaining revenue
• You’ve managed inventory with a wide range of ad products, including social media, email,content, video, etc
• You have expertise in Boostr, which is required for this role
• You bring strong analytical skills and hands-on experience with analytics and ad ops tools, along with familiarity in NetSuite, Google Analytics, Microsoft Excel, Sigma, Looker, and Indicative
• You're comfortable with pulling and consolidating reporting from multiple data sources
• You efficiently manage tasks with a focus on clear communication to stakeholders on timing and potential solutions
• You’re comfortable working in an agile environment while we work to grow Partnerships revenue
• You’re passionate about putting parents first and hungry to better serve them and their families in this new life stage

How You Will Make An Impact

• Take ownership of monthly campaign reporting and benchmark updates, providing accurate insights that help Babylist teams understand inventory performance across categories and partners
• This person will ensure that Babylist digital media campaigns are served accurately and efficiently across multiple ad products
• Own the relationship with, and operation of, Boostr as a CRM and BI tool, including servicing internal support tickets and inventory management.
• Maintain thorough documentation of ad operations processes and clearly communicate expectations cross-functionally
• Be a source for the Partnership’s teams' data pulling and reporting needs related to partner facing reporting
• Serve as the Ad Operations partner for Accounting, providing monthly reporting for revenue recognition and month end close

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $76,360.00- $114,540.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

SMS Consent: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.