Offer summary

Qualifications:

5–7 years of B2B SaaS marketing experience, with 3+ years in demand generation or growth roles., Proven track record of owning pipeline targets and driving results., Familiarity with tools like HubSpot, Clay, HeyReach, and Keyplay., Strong collaborative skills and a humble, energetic approach to teamwork..

Key responsibilities:

Build and execute a marketing strategy to generate qualified pipeline from target accounts.

Lead full-funnel campaigns across various channels with a focus on speed and creativity.

Collaborate with Sales and GTM Ops to coordinate outreach and measure campaign results.

Analyze performance metrics to understand campaign effectiveness and iterate on strategies.

Job description

Why you should apply:

Why you should apply: You’re not just looking to run “demand gen.” You want to own growth, lead the strategy, launch creative campaigns, and push the pace of experimentation.

At UserEvidence, you’ll drive marketing-led and joint GTM plays, working closely with Sales and GTM Ops to turn ideas into qualified pipeline. You’ll have support from a paid media agency, but the direction, execution, and impact are yours to own.

If you thrive on building from scratch, asking for forgiveness (not permission), and learning fast, this is the career-defining role you’ve been waiting for.

We’re only considering applicants based in the United States or Canada.

Requirements

What you’ll own and run with:

Pipeline creation: Build and execute a marketing strategy that consistently generates qualified pipeline from our tiered target account list
Campaign leadership: Run full-funnel campaigns (email, social, events, G2, direct mail) with a mix of speed, creativity, and control. You’ll balance marketing-led and joint sales/marketing plays
Paid media direction: Partner with our agency to set targets, briefs, messaging, and audiences. You’re not pressing buttons, but you’re fully accountable for performance
Experimentation: Launch V1 tests that are simple, fast, and grounded in clear hypotheses. Build on what works, ditch what doesn’t, and always be learning
GTM collaboration: Work closely with Sales and GTM Ops to coordinate outreach, measure results, and evolve the playbook
Performance tracking: Know what’s working and why. You’ll own the analysis and narrative behind results, with support from GTM Ops

Who you are:

5–7 years of B2B SaaS marketing experience, including 3+ years in demand gen or growth-focused roles
You’ve owned pipeline targets before, and you’re hungry to do it again
You move fast, figure things out, and don’t wait around for permission
You love getting campaigns out the door, testing bold ideas, and iterating with intention
You keep things simple for V1s, and make them smarter with each version
You know how to partner with Sales, GTM Ops, and agencies to drive results (not just activity)
Tools like HubSpot, Clay, HeyReach, and Keyplay are second nature to you
You’re humble, collaborative, and bring energy (no ego) to the team

Benefits