Offer summary

Qualifications:

Bachelor’s degree in marketing, communications or related field preferred., 10+ years of professional experience in lead generation marketing campaigns., Experience in developing and managing high performing teams in a fast-paced environment., Proficiency in marketing automation and CRM software with strong analytical skills..

Key responsibilities:

Develop and lead a high performing marketing team with a positive culture.

Manage operations, technology infrastructure, and data analytics for the National Lead Program.

Establish and implement demand generation strategies and oversee content creation for advertising.

Collaborate with partners to maximize program value and drive year-over-year growth.

Job description

Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group-- the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. We are currently hiring a Director of Marketing who will have total responsibility for operations, reporting and performance of the Jacuzzi Bath Remodel National Lead Program.

Essential Functions of Director of Marketing:

Develop a high performing team with a positive, uplifting culture.
Lead by example and develop a team that succeeds by embodying our company values
Set and clarify requirements and expectations to team members
Measure performance, provide feedback and hold team members accountable for their performance and the performance of their projects.
Optimize all current lead sources, drive strong performance.
Continually research and implement new ways to generate leads.
Manage overall operations, technology infrastructure and data analytics for the National Lead Program.
Establish and implement demand generation strategies and campaigns.
Oversee content creation for all advertising and lead generation.
Develop tracking to measure performance by vendor, campaign, sub campaign, advertisement and time period.
Continually work for maximize conversion performance of landing pages.
Collaborate with internal and external partners to maximize the value of the program
Drive program to continued year over year growth while maintaining dealer marketing cost targets.

Requirements of Director of Marketing

Bachelor’s degree in marketing, communications or related field preferred
MUST have 10+ years of professional experience designing and executing lead generation marketing campaigns.
Experience developing high performing teams.
Experience managing a growing marketing team in a fast-paced environment.
Digital Marketing team Leadership
Proficiency in marketing automation and CRM software
Strong analytical skills, with experience analyzing data and making data-driven decisions
Willing to travel up to 20%

Benefits