Specialist, Membership Growth

Girl Guides of Canada–Guides du Canada (GGC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls.

Girl Guides of Canada is actively seeking a Specialist, Membership Growth

Remote working arrangement

About This Opportunity

Reporting to the Senior Manager, Membership Growth and Merchandise in this role, you will be responsible for supporting national girl acquisition and Guider recruitment, including win-back campaigns, developing strategic initiatives for membership growth, and providing data-driven insights to optimize recruitment efforts. This position will collaborate with various internal and external stakeholders to enhance outreach efforts, develop tools and resources, and support the continuous improvement of the infrastructure for growing membership.

In this role you will:

Campaign Management and Execution

• Provide project management support in planning and executing national acquisition and win-back campaigns.
• Coordinate national initiatives that supports girl acquisition, Guider recruitment and other strategic growth programs.
• Work closely with Brand and Marketing team, Provincial Growth team other teams and stakeholders to ensure alignment and effective execution of acquisition activities.

Data-Driven Insights & Resource Development

• Analyze data to inform and optimize acquisition and win-back strategies as well as staying updated on trends in volunteerism, youth programming and growth strategies of similar member-based groups or associations.
• Track and assess the effectiveness of campaigns through reporting and performance analysis.
• Contribute to the development of acquisition toolkits, marketing collateral, and other resources based on insights from previous campaigns, volunteers feedback and external research.
• Contribute to the development of grassroots recruitment tools to enhance community-based outreach.

Stakeholder Relationship and Collaboration 

• Collaborate with the Brand and Marketing team, Program and Impact team, Registration and Stakeholder Relationship team and other departments to ensure that the national campaigns algin with their programs and priorities.
• Foster a community of best practices among staff teams and Provincial Councils to share knowledge on successful acquisition strategies.
• Provide general, ongoing support to members/volunteers, responding to/directing inquiries and consulting with the appropriate groups and individuals to support the mission and vision of GGC.

General

• Adheres to all relevant policies, procedures, and practices.
• Provide general, ongoing support to members/volunteers, responding to/directing inquiries and consulting with the appropriate groups and individuals to support the mission and vision of GGC.
• Other duties as assigned.

Requirements:

• Related degree (Marketing, Recruitment, Volunteer Management, Sales/Business).
• 3+ years’ experience in growth, recruitment or sales portfolios
• Demonstrated success in executing successful growth, recruitment and sales initiatives.
• Strong relationship builder able to work in a highly collaborative environment.
• Outstanding organizational and coordination skills and ability to work independently.
• Excellent communication skills, both written and verbal.

Assets include: 

• Experience working with volunteers as an asset.
• Knowledge of Girl Guides of Canada an asset.
• French language skills/fluency (and any other language spoken in Canada) an asset
• Demonstrated experience in data and analytics as an asset. 

Hiring Range: $60,000 to $70,800 / Annually

Salary based on Greater Toronto Area

This position will remain open until filled. Interviews will be conducted on a rolling basis.
 Submissions without a cover letter will not be considered. Please note that GGC accepts all genders for job applications. We encourage all candidates to apply, even if they do not meet all the job requirements.

GGC is committed to diversity, equity and inclusion.   We value a recruitment and selection process that is inclusive and barrier-free, and we encourage applications from people who are racialized, Indigenous, people from the 2SLGBTQI+ community, people with disabilities and other equity seeking groups. GGC welcomes girls and women – cisgender and transgender – as well as non-binary people who are comfortable in spaces that focus on and are driven by the experience of girls.

Upon request, Girl Guides of Canada-Guides du Canada will make available accommodations during the recruitment process. Please note we do not require applicants to identify as a person with disability, or to disclose their disability, to request or access accommodation. Accommodation requests should be made in advance to People & Culture at HR@girlguides.ca.   

We thank all candidates for their interest. Only those selected for an interview will be contacted.