Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Proven experience in user acquisition and performance marketing., Strong analytical skills with proficiency in tools like Voluum and GA4., Ability to manage multiple campaigns and optimize for key performance metrics..

Key responsibilities:

Lead and manage 1-2 paid acquisition channels, focusing on scaling performance.

Conduct daily performance analysis and build internal reporting frameworks.

Collaborate with content and product teams to optimize landing pages and creatives.

Negotiate with traffic sources and explore new acquisition opportunities.

Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior UA Manager to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Reporting to the CMO, this is a hands-on execution role focused on scaling performance across key paid acquisition channels. You’ll start with direct ownership of 1–2 channels and may grow into broader responsibilities if performance exceeds expectations.

Key Responsibilities

Campaign Ownership and Scaling

Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance
Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind
Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

Performance Analysis and Strategy

Monitor performance daily using tools like Voluum, GA4, and internal dashboards
Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

Own the creative briefing process: define hooks, formats, and angles based on performance patterns
Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
Implement systems to reduce creative fatigue and increase speed of testing

Partnership Management & Media Strategy

Build strong relationships with traffic sources and negotiate premium placements and custom deals
Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

Identify opportunities to streamline acquisition processes through automation and internal tools
Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Challenges You’ll Tackle

Contribute to grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale
Build and iterate performance-driven creatives: write briefs, test hooks, and spot winning angles.
Collaborate with product/design to optimize landing pages and user funnels.
Identify and test new paid traffic sources (programmatic, direct-buy, or social) and report on results.
Earn broader ownership by consistently delivering results — with potential to take on more channels and mentoring responsibilities.

Required profile