Offer summary

Qualifications:

Proven experience in digital marketing, particularly in SEO, PPC, and social media., Strong analytical skills with the ability to interpret data and generate insights., Excellent communication and client management skills., Familiarity with marketing tools such as Google Analytics, Mailchimp, and HubSpot..

Key responsibilities:

Serve as the primary point of contact for clients regarding digital marketing strategies.

Plan, launch, and manage digital advertising campaigns across various platforms.

Conduct SEO audits and implement strategies to optimize website performance.

Generate performance reports and provide actionable insights to improve marketing efforts.

Job description

About Us

We are a full-service Digital Agency offering high-impact digital solutions in Web Design & Development, E-commerce, Mobile Apps, CRM, and Managed IT Services including 24/7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.

The Role

We are seeking a versatile and experienced Head of Marketing to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities.

The ideal candidate is an all-rounder with a solid foundation in SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics, who thrives in a collaborative environment and can confidently manage client expectations.

Key Responsibilities

Client Management & Strategy

Serve as the primary point of contact for recurring clients on all digital marketing-related matters.
Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.
Understand each client’s business goals and translate them into effective marketing strategies.
Collaborate with internal teams (design, development, content) to execute campaigns.

Digital Campaign Management

Plan, launch, and manage digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok.
Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.
Conduct keyword research and competitor analysis to refine SEO and paid strategies.

SEO & Website Optimization

Perform technical SEO audits and implement on-page and off-page SEO strategies.
Work with the development team to improve site speed, mobile responsiveness, and user experience.
Optimize content structure, metadata, and internal linking to improve rankings.

Content Creation & Social Media

Develop and manage content calendars for multiple brands.
Create engaging static and video content for social platforms and websites.
Schedule, publish, and monitor social media posts; respond to engagement as needed.

Email Marketing & CRM

Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
Create automated workflows for lead nurturing and customer retention.
Analyze open rates, click-through rates, and conversions to optimize future campaigns.

Performance Tracking & Reporting

Generate weekly/monthly reports using tools such as Google Analytics, Tag Manager, Facebook Pixel, etc.
Conduct A/B testing and share actionable insights to improve campaign performance.
Track and report on SEO performance, paid ad results, email metrics, and social media engagement.

What We Offer