VP, Consumer Channels

We are seeking a strategic and results-driven executive responsible for growing and optimizing all buyer and seller-facing channels in real estate—including digital platforms, brokerage networks, and direct-to-consumer programs. Additionally, owning key solutions for referrals and lead concierge services – connecting the most trusted agents in real estate with consumers – requires skillful strategic oversight to develop products and services that result in tangible business objectives and outcomes. This role also supports the development and monetization of a Commerce Media Network, leveraging first-party data and high-intent consumer traffic to create new advertising and partnership revenue streams.

Key Responsibilities:

• Develop and execute a comprehensive multi-channel strategy to maximize reach, engagement, and conversion across all consumer channels.
• Oversee day-to-day operations and P&L for consumer-facing channels, including email marketing, data, lead gen, lead nurture and increasing traffic.
• Develop robust analytic frameworks to track performance metrics, measure ROI, and inform strategic decisions – nuancing for markets, stakeholders and a variety of customers.
• Develop discipline around A/B testing, segmentation and targeting to improve campaign effectiveness and customer experience.
• Identify and prioritize opportunities for channel expansion, strategic partnerships, and customer acquisition.
• Collaborate with product, brand, and analytics teams to drive data-driven decisions that enhance the consumer journey.
• Develop competitive benchmarking for industry competitors and like products that helps attract and retain brokerage talent, as well as elevating the perceived value proposition of the RE/MAX brand.
• Stay ahead of industry trends, technology, and consumer behavior to drive innovation in channel strategy.

Leadership and Team Development

• Manage and coach a team who is responsible for conducting customer interviews, competitive audits, roadmap execution, and delivering actionable insights to guide development priorities.
• Partner with customer success, product and engagement, expansion and various business development teams to align efforts with overall business objectives.
• Develop materials, collateral and sales sheets that effectively communicate benefits and value, with ongoing support to ensure teams are equipped to meet goals and objectives.
• Establish relationships with key industry players, agencies and platforms to expand reach and impact.
• Foster a culture of innovation, collaboration, and continuous improvement.

Years of Experience:

• 10+ years of experience in real estate, consumer marketing, or digital media, with at least 3–5 years in a senior leadership role.

Preferred Education Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Preferred Licensing, Certificates and Skills (if necessary):

• Proven success managing consumer-facing platforms and building high-performing channel strategies.
• Strong understanding of real estate lead generation, buyer/seller journeys, and agent engagement.
• Experience launching or managing commerce media networks, digital ad products, or strategic monetization initiatives.
• Expertise in digital marketing, martech, email marketing, lead generation and nurture, CRM and customer data platforms.
• Excellent leadership, analytical, and cross-functional collaboration skills.

Standard Preferred Knowledge, Skills, and Abilities:

• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$185,000 - $220,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!*

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. 

*As measured by transactions sides