Offer summary

Qualifications:

Proven experience as a Meta Ads Specialist or in a similar paid social media advertising role., Strong understanding of Facebook Business Manager and Ads Manager., Proficiency in analyzing data and making data-driven decisions., Excellent communication and reporting skills..

Key responsibilities:

Develop, manage, and optimize Meta Ads campaigns.

Conduct audience research and segmentation to enhance campaign effectiveness.

Monitor, analyze, and report on campaign performance metrics.

Collaborate with the marketing team to align paid social efforts with overall marketing goals.

Job description

This is a remote position.

Schedule

Flexible, 20 hours per week, Sydney time

Job Overview

We are looking for a talented Meta Ads Specialist to join our team on a part-time basis. The ideal candidate will have a strong background in managing and optimizing Meta (Facebook & Instagram) advertising campaigns to drive engagement, conversions, and return on ad spend (ROAS). This role requires a combination of strategic thinking, analytical skills, and creativity to ensure maximum campaign performance.

Key Responsibilities

Develop, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
Conduct audience research, segmentation, and targeting to enhance campaign effectiveness.
Create compelling ad creatives in collaboration with the design and content teams.
Implement A/B testing strategies to improve ad performance.
Monitor, analyze, and report on campaign performance metrics, making data-driven optimizations.
Manage ad budgets efficiently to maximize return on ad spend (ROAS).
Keep up-to-date with Meta Ads platform updates, trends, and best practices.
Set up and manage conversion tracking, pixel implementation, and retargeting strategies.
Collaborate with the marketing team to align paid social efforts with overall marketing goals.

Requirements & Qualifications

Proven experience as a Meta Ads Specialist or in a similar paid social media advertising role.
Strong understanding of Facebook Business Manager, Ads Manager, and Meta’s advertising ecosystem.
Experience with audience segmentation, lookalike audiences, and retargeting strategies.
Proficiency in analyzing data and making data-driven decisions.
Familiarity with landing page optimization and conversion rate strategies.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Excellent communication and reporting skills.
Meta Blueprint certification is a plus.