Director, Content

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• The Director of Content at Tinuiti will lead the transformation of our content program into a unified, revenue-driving function, goaled on enterprise pipeline. This role will develop and implement content strategies directly supporting enterprise revenue growth while establishing standardized processes, quality guidelines, and cross-team collaboration frameworks. The role requires strategic vision and hands-on execution to evolve our content impact from primarily supportive to strategic and essential.

Content strategy & team leadership

• Own and evolve Tinuiti's content strategy across all formats, modernizing for the industry-wide changes we continue to see (SGE/AIOs, LLM visibility and impact, AI and automation in our processes, etc.)

  • Current: blog articles, research reports, in-depth guides, webinars

  • Evolving and upcoming: video, short-form vertical video, podcasts, multimedia approaches to content, etc.

• Manage small team of direct reports and drive consistent collaboration between content, research, social media (comms), and campaign teams — with strategic breadth that brings team-wide efforts into harmony for cohesive content experiences

• Develop clear frameworks for evaluating and prioritizing content opportunities (both proactive opps and internal requests) to guide teamwide focus and improve the impact our content can have

Process development & optimization

• Design and implement standardized content workflows — including our project management source of truth (Wrike), automation, and generative AI, where applicable 

• Maintain teamwide documentation for content processes, quality standards, guidelines, and key decisions

• Develop templates and tools that support both content ideation and creation. We’re looking for someone with a strong creative sensibility and a decisive point of view on what makes content great—paired with the ability to articulate and share that thinking to upskill the broader team. As AI continues to evolve, a high taste level, clear POV, and the ability to adapt will be key to thriving in this role.

• Establish and communicate content request SLAs, expectations, and boundaries across the broader org and even external stakeholders

Cross-team collaboration

• Create and maintain quality standards, guidelines, and processes for content, Tinuiti-wide — including the development of GPTs, workflows, and other methods to improve adoption

• Partner with the research team to integrate insights into marketing-level content strategy while also providing a feedback loop to our VP of Research, to inform future efforts.

• Work with demand gen and comms teams to optimize content distribution across the various channels they operate (email, partnerships, 

• Collaborate with the campaign team to develop content plans that align with strategic initiatives and support overall campaign goals.

• Support sales team by creating high-value content for enterprise prospects

Performance & analytics

• Define and track content KPIs that ladder up to revenue goals — focusing the team in on a content North Star and identifying leading and lagging indicators of our progress

• Consult on better content dashboards and attribution models, teamwide, alongside marketing leadership team — focus should be on content’s business impact

• Analyze past content performance, industry trends, and competitor activities, to recommend strategic adjustments and experiments we should be running

• Develop an experimental framework for Tinuiti content tests, so we can gather our learnings from across the team in a centralized place where the entire team can benefit and optimize their own efforts

Requirements:

• 6-10+ years of B2B content strategy experience

• Proven track record with measurable results to share, prioritizing curiosity, learning, and growth throughout your career

• Holistic and revenue-driven approach to content marketing, with a strong perspective on how content should contribute to the business and be measured on that impact

• Agile and adaptable, with the ability to think strategically, solve problems independently, and learn quickly in the uncharted waters

• You play well with others and collaborate in a way that allows everyone to contribute according to their strengths — including cross-functional collaboration and change management

Compensation:

The annual base salary range for this role’s listed level is currently $140,000 - $166,000 plus performance bonus of up to 10%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap).  Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.