Offer summary

Qualifications:

3+ years of marketing/communications writing experience, particularly in the dental industry., Proven ability to write clearly for non-expert audiences., Experience with email marketing best practices and CRM tools., Collaborative mindset with the ability to work closely with small business owners..

Key responsibilities:

Develop internal communications and write announcements for staff.

Craft patient-facing email campaigns and newsletters to announce new services.

Create targeted promotional emails and help plan a communication calendar.

Support community outreach by developing messaging aligned with the practice's vision.

Job description

We’re seeking a talented Dental Communications & Marketing Writer to support an established, community-focused private dental practice. In this role, you’ll help the practice craft clear, engaging, and strategic communications for both their internal team and patient audience — spanning email campaigns, service announcements, promotions, and community outreach. We are looking for someone with thorough experience in the dental industry.

Scope and Duration
10 hours/week (45 hours per month)
Initial 6 month contract

What You’ll Do

Develop Internal Communications
Write clear, concise announcements for staff (new hires, service updates, internal initiatives).

Craft Patient-Facing Email Campaigns & Newsletters

Announce new services (ex: periodontist joining the practice).
Create targeted promotional emails (ex: senior discounts, seasonal promotions).
Help plan and implement a communication calendar (ex: “Pro Health Awareness Month”).

Support Community Outreach & Brand Voice

Develop messaging aligned with the practice’s vision of holistic health.
Collaborate with leadership on ideas to expand reach to younger patient demographics.

Optional Add-Ons (if experienced):

Advise on tone/approach for social media responses.
Write SEO-friendly patient education content (local SEO blogs, guides).
Suggest content strategy improvements based on best practices in healthcare marketing.

What We’re Looking For

3+ years of marketing/communications writing experience with a strong understanding and experience in the dental industry.
Having worked for a dental organization DSO would be awesome!
Proven ability to write clearly for non-expert audiences.
Experience with email marketing best practices (basic list segmentation, CRM familiarity).
A collaborative mindset — able to work closely with small business owners and help shape priorities.
Comfortable offering strategic input on communication cadence, tone, and opportunities.
Bonus: Familiarity with dental/medical marketing, SEO fundamentals, social media content, or CRM tools.

About the Client

This is a small but growing dental practice with a forward-thinking leadership team — one partner brings extensive corporate business development experience (ex-IBM executive). The practice is expanding services (adding a periodontist) and is ready to strengthen patient engagement and brand positioning.

They have a CRM platform with patient lists but currently lack the internal bandwidth to develop polished messaging — that’s where you come in.

Required profile