Paid Media Marketer

A leading design and marketing agency, looking for a results-driven Paid Media Marketer to develop, manage, and optimize paid advertising campaigns for their clients, primarily on Google Ads and Facebook platforms.

Location:
Fully Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities

• Strategy Development:

  • Develop and implement strategies for paid media campaigns to meet business objectives and KPIs.

  • Collaborate with the account manager to ensure paid media strategies align with overall marketing goals.

• Campaign Management:

  • Plan, create, and manage Google Ads and Facebook Ads paid advertising campaigns.

  • Monitor and adjust budgets for paid campaigns to maximize ROI and ensure effective spend allocation.

• Ad Creation & Optimization:

  • Craft compelling ad copy, create images and videos that align with campaign goals and the client’s brand.

  • Continuously optimize ad creatives, targeting, bidding strategies, and landing pages to improve performance.

• Performance Analysis & Reporting:

  • Analyze campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates.

  • Provide regular performance reports and insights, identifying trends and recommending adjustments for improvement.

• Audience Segmentation & Targeting:

  • Conduct thorough audience research to define target segments and create highly targeted ad campaigns.

  • Leverage data and insights to refine audience targeting across both platforms (Google, Facebook).

• A/B Testing & Experimentation:

  • Conduct A/B tests on ad creative, targeting options, and bidding strategies to optimize results.

  • Implement experimentation to test new campaign approaches and drive continuous improvement.

• Bid Management & Budget Allocation:

  • Manage bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact.

  • Adjust bidding strategies in real-time to align with campaign performance and goals.

• Market Research:

  • Stay updated on trends in digital advertising, industry best practices, and emerging technologies.

  • Conduct competitor analysis to identify opportunities for paid media campaign improvements.

• Cross-Channel Coordination:

  • Collaborate with other marketing team members to ensure a cohesive approach across all digital marketing channels.

  • Manage paid media campaigns in coordination with organic social, SEO, and email marketing efforts.

• Compliance & Best Practices:

  • Ensure that all paid media campaigns comply with platform guidelines and legal requirements.

  • Stay up-to-date with changes in platform policies and adapt campaigns accordingly.

• Client/Stakeholder Communication:

  • Communicate campaign progress, performance, and recommendations to clients or internal stakeholders.

  • Manage expectations and provide transparency in results and budget usage.

• Problem Solving & Troubleshooting:

  • Identify and resolve issues related to campaign delivery, budget pacing, and performance anomalies.

Qualifications

• Experience & Skills:

  • Minimum 3 years of experience in Paid Media Marketing.

  • Minimum 3 years of experience working with Google Ads.

  • Minimum 3 years of experience working with Facebook Ads and boosted posts.

  • Minimum 3 years of marketing agency experience.

• Required Certifications:

  • Google Ads

  • Google Analytics (GA4)

  • Facebook Certified Digital Marketing Associate

What Success Looks Like

• Attendance/Punctuality: Consistently on time and ensures work responsibilities are covered when absent.

• Business Acumen: Understands the business implications of decisions and aligns work with strategic goals.

• Dependability: Follows instructions, keeps commitments, and completes tasks on time.

• Judgment: Makes timely, accurate decisions and includes appropriate people in decision-making.

• Oral Communication: Speaks clearly and persuasively, listens and responds well to questions.

• Organizational Support: Completes administrative tasks correctly and supports the organization’s goals.

• Quality Management: Seeks ways to improve and promote quality, demonstrating accuracy and thoroughness.

• Strategic Thinking: Develops strategies, understands the organization’s strengths and weaknesses, and adapts strategies to changing conditions.

• Timeliness: Meets productivity standards and strives to increase productivity.

• Written Communication: Writes clearly, edits work for grammar and spelling, and presents numerical data effectively.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets