Offer summary

Qualifications:

Over 10 years of work experience, with 5-10 years in leadership roles in commercial or sales-driven environments., Strong track record in HORECA, wholesale, and independent foodservice sales., Experience in multi-channel B2B operations such as QSR, industrial, or chain restaurant segments., Fluent in German and English, with a hands-on, entrepreneurial approach..

Key responsibilities:

Lead and grow the Flora Professional business across DACHIT with full P&L responsibility.

Drive sales in core channels including wholesale, HORECA, distributors, and independent sales.

Oversee forecasting, pricing, channel marketing, and digital activation.

Lead a team of 13 and collaborate closely with leadership, marketing, and retail teams.

Job description

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location: Remote, Germany

About the Position

Reporting to the General Manager Flora Professional, the Head of Professional DACHIT plays a critical role in shaping the future of Flora Food Group’s B2B business. This role leads the newly structured Flora Professional unit across Germany, Austria, Switzerland, and Italy — overseeing external sales and commercial performance across a wide range of foodservice channels and sub-channels.

Key Responsibilities Include

Lead and grow the Flora Professional business across DACHIT with full P&L responsibility.

Drive sales in core channels: wholesale, HORECA, distributors, and independent sales.

Expand into new segments like branded QSR, industrial foodservice, and chain restaurants.

Focus on Germany as the key growth market; manage distributor-led setups in AT and CH.

Acts as member of regional Professional LT and local DACH LT, with close market collaboration

Oversee forecasting, pricing, channel marketing, and digital activation.

Lead a team of 13 and collaborate closely with leadership, marketing, and retail teams.

Act as a hands-on, entrepreneurial leader with a strong growth and execution mindset.

What Does It Take to Be Successful?

Ideally, you bring over 10 years of work experience, including 5–10 years in leadership roles within commercial or sales-driven environments. Additionally, you have a strong track record in HORECA, wholesale, and independent foodservice sales, with experience across multi-channel B2B operations such as QSR, industrial, or chain restaurant segments.

You know how to build and lead teams in market-regional-cross functional matrices, within fast-moving organizations, and you’re confident managing P&Ls, customer-centricity and forecasting demand.

You take a hands-on, entrepreneurial approach, with the creativity to drive innovation and unlock growth.

You’re fluent in German and English and have experience delivering results in complex economic environments.

What’s Next?

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Marie Mantel, an email to marie.mantel@florafg.com. The deadline to apply is the 17th of June. The first interview will take place on the 23rd and 24th of June the second interview will take place on 27th and 30th of June and the final interview will be 3 days after. 

#LI-MM1

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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