Remote B2B Growth Marketing Lead

This is a remote position.

We’re seeking a commercially minded, data-driven Growth Marketing Lead with a proven track record of accelerating business growth in B2B environments. This is a strategic and hands-on role for someone who understands what it takes to grow a service-based business – and is ready to make their mark. You won’t be waiting for direction; you’ll be leading the charge. It is a pivotal role for an ambitious professional who thrives on driving measurable business growth through data-driven decision-making and exceptional ownership. You will be reporting to the Chief Executive Officer. This is a permanent, full-time, remote 8am to 5pm position. 

As Growth Marketing Lead, you'll be responsible for driving pipeline, nurturing leads through the funnel, and supporting conversion through compelling messaging and targeted campaigns. Working closely with the CEO and collaborating with internal and external resources, you’ll bring clarity, momentum and results to our growth efforts.

Immediate start where possible. 

Key Responsibilities

Strategic Growth Leadership

• Develop and execute comprehensive business growth strategies aligned with company objectives
  

• Drive revenue generation through systematic identification and pursuit of new business opportunities
  

• Take ownership of growth metrics and KPIs, reporting directly to the CEO on performance and strategic initiatives
  

B2B Marketing Excellence

• Design and implement sophisticated client segmentation strategies with targeted key messaging
  

• Create compelling top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF) content with effective calls to action
  

• Craft persuasive B2B copy that converts prospects into clients across multiple channels and touchpoints
  

• Retention marketing implementation for a large base of existing clients
  

Digital Marketing & Paid Advertising

• Manage and optimise paid advertising campaigns across multiple platforms to maximise ROI
  

• Demonstrate expertise in LinkedIn marketing, utilising both organic and paid strategies to generate leads
  

• Build and nurture communities through strategic social media engagement and content marketing across various channels. 
  

Data-Driven Decision Making

• Leverage data analytics to identify growth opportunities and optimise marketing performance
  

• Utilise CRM systems to track customer journeys and improve conversion rates
  

• Implement email marketing campaigns that drive engagement and revenue growth
  

Team Leadership & Supplier Management

• Lead and develop a small, high-performing team that delivers measurable results. 
  

• Manage relationships with external suppliers to ensure delivery excellence and results. 
  

• Support service delivery teams with strategic communication initiatives
  

Requirements

Essential Requirements

Professional Experience

• Worked in an SME environment, not solely corporate
  

• Proven track record of delivering measurable business growth in B2B environments
  

• Experience in growing BtoC communities (second target market) - LinkedIn, Instagram. Facebook, TikTok, YouTube
  

• Demonstrable experience managing successful paid advertising campaigns with clear growth metrics you can share 
  

• Experience leading small teams and managing external suppliers
  

• Background in service-based business operations
  

Technical Skills

• Advanced proficiency in LinkedIn marketing (both organic and paid)
  

• Expert knowledge of email marketing platforms and CRM systems
  

• Strong analytical skills with experience using data to drive business decisions
  

• Comprehensive understanding of digital marketing tools and technologies
  

• Analytical prowess: Meta, Google, Other Analytic tools
  

• Experience with CRM tools
  

Core Competencies

• Exceptional B2B copywriting abilities that drive sales conversions
  

• Deep understanding of customer segmentation and targeted messaging
  

• Proven ability to develop effective funnel strategies across all stages of the customer journey
  

• Strong project management and organisational skills
  

• Excellence in English grammar 
  

• Proficient in using AI to reduce costs and enhance productivity. 
  

Personal Attributes

• A self-motivated and proactive approach to identifying and solving business challenges
  

• Strategic thinker with excellent execution capabilities
  

• Results-oriented mindset with focus on measurable outcomes
  

• Strong communication and interpersonal skills
  

Preferred Qualifications

• Deep understanding of BtoB growth marketing principles 10 years minimum
  

• Track record of supporting service delivery business with communication strategies
  

• Professional marketing qualifications or relevant degree
  

• Purpose drives you 
  

What We Offer

This role presents an exceptional opportunity to make a significant impact within a growing, purpose-driven organisation. You'll have the autonomy to drive strategic initiatives while being supported by experienced leadership committed to your success and that of the business.

The successful candidate will join a collaborative environment where innovation is encouraged, and professional growth is prioritised. This position offers scope for career progression as the business continues to expand. 

Benefits