Marketing Analyst (Colombia, Remote)

Why Work for DreamHost

We help people own their digital presence. It's not just wishful thinking. It's our noble cause — an idea that drives everything we do.
When you put your dreams online—your words, your photos, your creations—you shouldn't have to worry about your service provider mining that data for marketing purposes. Those are your dreams — not ours! DreamHost's open platform gives you the power to share your data and the freedom to control how it's used.

Working for DreamHost you can be a steward of your own career. We invest in our people, we promote from within the organization when possible and we offer extensive training to aid in your success. In this role, we offer a company-issued laptop, the flexibility to work from home and during local business hours. We are proud to be a US employer with a fantastic culture and the ability to offer so much to our team members.

About the Role

We're looking for a driven and customer-obsessed Product Marketing/Marketing Analyst Consultant to join our growing team. In this role, you'll help shape how our products are positioned in the market—translating technical capabilities into clear, compelling stories and messaging that resonate with our customers. You’ll play a critical role in partnering with Product, Marketing, and Sales to bring new features and products to market, drive adoption, and fuel revenue growth. From crafting messaging and competitive insights to coordinating launch activities and creating internal enablement materials, you'll have a hand in all parts of the go-to-market process. If you’re equal parts creative and analytical, thrive in a fast-paced environment, and love working cross-functionally, we’d love to meet you.

What You’ll Do

Messaging & Positioning

• Help develop clear, compelling product messaging that communicates the unique value of our services to key audiences

• Define and refine ideal customer profiles and target segments for different products and services

• Identify and test messaging strategies that drive customer acquisition, focusing on attracting new customers and highlighting the unique value of the product/service

• Develop messaging strategies that support customer retention, ensuring ongoing engagement and fostering long-term loyalty
  

Go-to-Market & Product Launches

• Work closely with Product teams to understand new features, enhancements, and product releases, and translate that into customer-facing messaging delivered across marketing channels, sales materials, and support documentation

• Support planning and coordinating product and feature launches to ensure alignment with roadmaps and customer needs

• Collaborate with Product, Sales, and Marketing teams to build and execute go-to-market and launch strategies

• Track and report on key performance indicators for launches and product marketing initiatives
  

Customer & Market Insights

• Conduct market research and gather customer feedback to understand user needs, pain points, and buying behavior

• Monitor competitors and industry trends to inform messaging, positioning, pricing, packaging, and product enhancements

• Analyze product performance data to uncover insights that drive strategic marketing and product decisions
  

Marketing Assets & Internal Enablement

• Translate product updates into engaging customer-facing messaging across our dashboard, email, and other channels

• Develop internal enablement materials and tools that equip sales, marketing, and support teams with the resources they need to effectively promote, sell, and educate both customers and prospects

• Support the development of marketing collateral, including product pages, emails, video, and other content efforts

• Collaborate with marketing to develop campaigns that align with product goals and resonate with target audiences

• Seek out and develop customer testimonials, success stories, and industry references to enhance product credibility

• Identify opportunities for lead generation and campaign targeting