Domain Consultant (Advertising & Marketing)

Remote: 
Hybrid
Contract: 
Work from: 
Manassas (US)

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Tata Consultancy Services https://www.tcs.com/
10001 Employees
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Job description

Must Have Technical/Functional Skills

  • Proven experience in consulting or advisory roles, especially in travel, hospitality, or adjacent industries (Retail, CPG) relevant to marketing discipline
  • Prior experience in standing up Retail Media Networks for customers in North America
  • Strong business acumen with the ability to connect media strategy to tangible business outcomes (e.g., new revenue streams, customer acquisition, engagement).
  • Familiarity with media technologies and analytics platforms.
  • Excellent communication, stakeholder management, and presentation skills.
  • Self-starter with the ability to work across global, matrixed teams and drive initiatives independently.
  • Passion for travel, media innovation, and enabling digital transformation.

Roles & Responsibilities

  • Lead the definition and development of TCS’s Travel Media Network offerings, including solution frameworks, use cases, and value propositions.
  • Conduct deep research into media networks, including ad tech ecosystems, branded content platforms, data monetization, and in-house media network models.
  • Identify and cultivate strategic partnerships with media platforms, ad tech providers, content creators, and data platforms that align with TCS’s Travel Media strategy.
  • Advise airlines, hotels, cruise lines, and rental car companies on creating or optimizing their media networks, including audience strategy, technology stack, and monetization models.
  • Collaborate with TCS product, technology, and domain experts to develop tailored client solutions and POVs (Point of View documents) showcasing media network value.
  • Deliver workshops, assessments, and consulting engagements to analyze client capabilities and define transformation roadmaps.
  • Stay abreast of industry trends, innovations in retail media, and evolving consumer engagement strategies within travel.
  • Represent TCS at industry events, thought leadership forums, and client meetings as a subject matter expert in travel media networks.

Salary Range-$180,000-$245,000 a year

Required profile

Experience

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