The Director of Corporate Sales Retention is responsible for driving profitable growth and continuous improvement across the inside and field-based sales teams serving small and medium-sized business (SMB) customers. This individual will lead retention initiatives, optimize customer loyalty strategies, and work cross-functionally with Pricing, Marketing, and Enablement teams to reduce customer churn. The role requires strong leadership, a deep understanding of customer behavior, and proven experience leading retention and growth strategies in a B2B sales environment.
Execute retention programs for field and inside sales segments, including strategic direction and contingency planning as needed.
Lead the implementation of SMB-focused retention initiatives across the enterprise sales organization.
Design and drive data-informed retention strategies to enhance customer loyalty and reduce churn.
Identify business growth opportunities and guide the sales team toward improved performance.
Collaborate with internal stakeholders on sales enablement and customer experience improvements.
Participate in budgeting and planning processes, including setting sales targets for SMB customer segments.
Analyze sales data to identify churn risks and develop targeted retention campaigns.
Partner with Marketing on demand generation initiatives that support SMB sales goals.
Directly manage a team of 1–3 managers.
Provide indirect leadership across broader sales teams.
Director, Corporate Sales Retention Position Requirements
Bachelor’s degree in Marketing, Finance, Business, or related field (required).
In lieu of degree, a High School Diploma or GED plus an additional 4 years of relevant experience will be considered.
Minimum of 10 years of professional experience in sales, business development, or related field.
Proven ability to link customer needs, operational capabilities, and financial outcomes.
Strong data analysis and decision-making skills.
Experience developing and executing sales retention strategies.
Collaborative leadership style with the ability to influence across teams and departments.
Must reside and be authorized to work in the United States.
No specific certifications required.
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The Director of Corporate Sales Retention is responsible for driving profitable growth and continuous improvement across the inside and field-based sales teams serving small and medium-sized business (SMB) customers. This individual will lead retention initiatives, optimize customer loyalty strategies, and work cross-functionally with Pricing, Marketing, and Enablement teams to reduce customer churn. The role requires strong leadership, a deep understanding of customer behavior, and proven experience leading retention and growth strategies in a B2B sales environment.