Media Strategy Analyst

About Us:

Headquartered in Jersey City, NJ, Neptune Retail Solutions is the nation’s premier retail marketing services company. We are experts at influencing buying behaviors through disruptive, innovative, and results-oriented solutions, including in-store, home-delivered, and digital media tactics. Our powerful advertising and promotional programs are supported through rich data and insights. The country’s largest consumer packaged goods manufacturers rely on NRS for unparalleled consumer reach and engagement. 

NRS’s digital portfolio is making its mark on the industry. NRS digital products include Checkout 51, Freedom Platform, digital media tools/services (digital display, premium mobile, social, email, DOOH, and digital in-store). We continue to strengthen these existing tactics while expanding our product offerings, partnerships, and capabilities. We offer unique and data-led strategies for our clients to reach their most valuable shoppers. Our products continue to evolve to include best-in-class methods to deliver engaging content at the most impactful time in the most relevant geographies. 

The Media Strategy Analyst is a critical role on the NRS Media Activation team within the digital media arm of NRS. At NRS we focus on the power of data and linking our products together to support one campaign by being “one of one” in the market. In this role you will support the NRS Digital, National, and Retail Sales teams by managing the digital media pre-sales process, including building campaign proposals in response to advertiser or agency RFPs, as well as for prospective pitches. You will support our proprietary DOOH planning process using our owned & operated planning and activation DSP. You will also support social, programmatic display, targeted email, and CTV programs. You will work with internal teams including ad operations, trading, digital account managers, consumer insights and more to develop fully integrated and strategic advertising programs. The ideal candidate will be highly organized and have advanced excel skills. You will need to be highly adaptable as part of a team that is consistently evolving. It is preferred that you have experience working with clients directly, have a foundational knowledge of digital marketing channels, and have worked at a media agency, ad tech company, or in a comparable marketing role.

JOB DESCRIPTION

What you will do:

• Develop omnichannel digital media campaigns including programmatic DOOH, DOOH tied to instore campaigns, programmatic display, video, CTV, targeted email, and social campaigns. You will use data to differentiate the value of Neptune’s media offerings and deliver on client objectives and strategies
• Join client meetings to provide media expertise ranging from discovery to campaign performance
• Make data informed targeting, platform, and channel recommendations
• Collaborate with cross-departmental functions and inter-departmental teams
• Utilize project management skill set to maintain campaign documentation across a variety of tools and platforms
• Communicate effectively and work proactively to ensure that the pre-sale phase is efficient and productive
• Contribute to additional projects to support company objectives and team success
• Work within our owned and operated ad tech platforms

Your strengths:

• Working knowledge of digital advertising, reporting, and various targeting methodologies especially in Programmatic Digital Out of Home
• Ability to problem solve, make quick decisions, and meet multiple deadlines in a fast-paced atmosphere while staying adaptable and professional under pressure
• Excellent verbal and written communication skills
• Relationship building with cross-functional partners and clients
• Superior time management and organizational skills
• Self-motivated learner and passionate team player

Applicant Requirements:

• Bachelor’s degree in marketing, communications, digital media, or other business-related field
• 2-4 years’ experience in digital media or sales supporting roles
• Bonus if you have experience working in a DSP, Targeting Platform, Analytics Tool, or other media related framework

Applicant Privacy Notice

Neptune Retail Solutions is an Equal Opportunity Employer