Google Ads Specialist – Lead Generation for Local Service Businesses at BAD Marketing

⚠️ Not an eCom or generalist role.
This is for performance-driven Google Ads pros who specialize in local lead generation — generating real leads for U.S.-based service businesses like auto shops, contractors, med spas, and beyond.

ABOUT BAD MARKETING

We’re a team of 170+ passionate leaders and creatives on a mission to be the best Growth Marketing Agency in the world — and one of the biggest. Our clients range from auto shops to online product brands, and our services span local lead generation, e-commerce, and info marketing.

We invest heavily in our people with training, mentorship, and a culture that values growth, ownership, and real results.

ABOUT THIS ROLE

We’re hiring a Google Ads Lead Generation Specialist with real experience running multiple small-budget service-based accounts — not eCommerce, not brand awareness, not general strategy. You’re a performance marketer who builds lean, effective funnels that convert.

• This is an execution role — you’ll be building, optimizing, and scaling campaigns daily.

• All campaigns drive leads through Go High Level, not Shopify or landing page builders.

• Budgets range from $33/day to $100+/day, and clients are typically small, local businesses.

• You should be comfortable managing 20+ active campaigns/accounts at once.

YOU’RE A GREAT FIT IF YOU:

• Have run 20+ service-based Google Ads lead gen campaigns — consistently and profitably.

• Understand how to convert traffic into leads for local U.S. service businesses.

• Can build and optimize campaigns from scratch — copy, targeting, structure, testing.

• Are hands-on and thrive in a fast-paced, results-driven environment.

• Have experience with Go High Level or similar CRMs/funnel tools.

RESPONSIBILITIES

• Launch and manage Google Ads lead gen campaigns for local service clients

• Research keywords and write compelling ad copy designed to drive conversions

• A/B test creatives, headlines, ad extensions, and landing pages

• Monitor campaigns daily and make proactive optimizations

• Collaborate with internal teams (Account Managers, tech, landing page team)

• Report clearly on results, CPL, and optimization opportunities

• Troubleshoot issues with conversion tracking, form fills, call extensions, etc.

REQUIREMENTS

• 2+ years of hands-on Google Ads experience focused solely on local lead generation

• Proven success with 20+ small-budget service-based accounts

• Familiarity with daily budgets of $33–$100 and maximizing results within those limits

• Experience with call tracking, lead forms, CRM integrations (e.g., Go High Level)

• Strong written and verbal English communication

• Reliable internet connection and remote-ready workstation

• Bonus: Experience in automotive, home services, or med spa verticals

WHAT WE OFFER

• Salary Range: $12K–$30K/year USD (based on experience)

• Fully remote (must be able to work 9AM–6PM EST)

• Unlimited PTO

• Paid U.S. holidays

• Ongoing training, growth opportunities, and a high-performance culture

OUR CORE VALUES

• BE BAD

• PLAY TO WIN

• EXTREME OWNERSHIP

• SOLUTIONS, NOT PROBLEMS

• BEST IDEA WINS

• ALWAYS BE GROWING

• NOBODY IS BIGGER THAN THE TEAM

READY TO APPLY?

We’re reviewing candidates daily and hiring quickly.
If you’re a Google Ads pro who lives and breathes local lead gen, we want to hear from you.
Apply now — let’s build something great together.