Healthcare Marketer

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Our Fortune 100 financial services client is seeking an experienced Healthcare Marketer to support the launch of a new suite of B2B commercial payment solutions designed specifically for hospitals and healthcare organizations.  This is a hands-on, strategic consulting role focused on creating and executing targeted campaigns to drive awareness and generate qualified leads for the sales team.

This role is a unique opportunity to shape the go-to-market strategy for a newly formed healthcare vertical within a well-established global payments organization.  You’ll work closely with the Head of Segment, creative agency partners, and internal stakeholders to build and launch impactful marketing initiatives.  This is a chance to help shape how the healthcare industry modernizes its payment systems. If you’re a healthcare marketer who thrives in a fast-paced, high-impact environment, we’d love to hear from you.

The Details:

• Location: Fully remote within the U.S.
• Duration: Approximately a 6-month consulting assignment with the possibility of extension
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Campaign Development & Execution
  • Design and execute targeted B2B marketing campaigns focused on the healthcare industry
  • Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach hospital and healthcare decision-makers
• Content Strategy & Creation
  • Oversee the development and execution of healthcare-specific marketing collateral (e.g., brochures, one-pagers, digital content) 
  • Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
• Event Marketing Support
  • Support a calendar of industry events and ensure cohesive messaging across all touchpoints
• Lead Generation & Sales Alignment
  • Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
• Stakeholder Collaboration
  • Collaborate with internal teams to ensure alignment of campaign goals and messaging
  • Participate in regular check-ins and provide feedback to optimize marketing performance

Required:

• 5+ years of experience in B2B marketing, with a strong background in the healthcare sector
• Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes
• Experience running demand generation campaigns across digital and traditional channels  
• Strong project management skills and experience working with creative agencies
• Excellent communication and content review skills
• Comfortable working independently and contributing both strategically and tactically

Preferred:

• Experience working in or marketing for companies such as McKesson, Cardinal Health, or directly with hospital procurement teams
• Familiarity with healthcare trade publications, industry events, and thought leadership channels
• Prior exposure to B2B financial products or commercial payment solutions (not required; training will be provided)
• Experience running demand generation campaigns across digital and traditional channels

The starting pay range for this role is $65.00 - $70.00 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.