Koinly is a tax solution for cryptocurrency investors and accountants. Anyone who owns multiple exchange accounts or wallets knows the pains when it comes to declaring taxes. Koinly was built to solve this very problem - by integrating with all major blockchains and exchanges such as Coinbase, Binance, Bittrex and CEX.io, Koinly reduces crypto tax reporting to a few minutes of work. Simply connect your exchange accounts / public addresses and let Koinly figure out your capital gains. Your final tax report is presented in a format that is accepted by your tax agency, making it easy to print & file. Alternatively, import our report into a tax filing software like TurboTax, TaxACT or Xero. We currently support 100+ countries, including the USA, UK, Canada, Australia, Sweden, Norway, Ireland and many more - see our website for the full list.

Own the narrative. Shape the crypto conversation.

At Koinly, we’re looking for a Social Media Manager to help drive our social media presence in the crypto space. This role is ideal for someone who’s deeply immersed in crypto culture, understands the nuances of online communities, and knows how to create content that resonates with a crypto-native audience.

🧠 You won’t just manage posts. You’ll guide the strategy behind the ones that matter.

We're a fully remote-first, async-first crypto startup with product-market fit in a niche (and booming) domain: crypto tax compliance. With over 1.5 million users, we help investors track their crypto portfolios, report taxes across jurisdictions, and stay compliant.

Wen job? Now job. Let’s make taxes trend for the right reasons. 💬
If you’re ready to lead social for a crypto brand with real traction—apply and help us turn compliance into conversation.

Key role details

Role: Social Media Manager (Crypto / DeFi)
Level: Mid-senior
Department: Marketing
Location: Anywhere
Salary: USD $45k-$55k per year
Benefits: 32 paid days off/year, async work culture, coworking budget
Type: Full-time, remote (Contractor - B2B)
Industry: Crypto, Web3, DeFi, FinTech, TaxTech

About us

🌕 We’re on a mission to make crypto taxes simple.

Since 2019, we’ve helped over 1.5 million users navigate one of the trickiest parts of crypto: tax reporting. Our platform connects with hundreds of wallets, exchanges, and DeFi protocols, making it easy for investors to stay compliant, track their portfolios, and reclaim their time. Our users are loud and proud 🎉 about how much they appreciate it.

We’re a remote-first team that thrives on autonomy, async collaboration, and transparency. Fewer meetings. Faster feedback. Clear ownership. We value radical candor, clean systems, and people who want to do great work without unnecessary noise.

If you're passionate about crypto, tuned into DeFI and web3 culture, and excited to shape the narrative—come help us tell the story of the future.

Join us and help bring clarity to crypto.

✨ Why join Koinly?

One of the fastest-growing crypto tax platforms, with a strong global user base.
Trusted by hundreds of thousands of investors and accountants, and integrated with leading crypto exchanges.
A lean team of 35, powering a product used by 1.5M+ users.
We optimize for clarity, ownership, and outcomes—not fluff or meetings.
We operate on radical candor, async communication, and mutual trust.
And with a clear mission and loyal user base, there’s real storytelling power in what we’re building.

The role

Are you a crypto-savvy strategist who thrives on building brand presence and guiding the voice of a product? Do you enjoy creating engaging content, growing online communities, and collaborating with influencers to spread the word? If you're passionate about crypto and have a knack for building communities, this role is perfect for you.

In this role, you’ll be responsible for driving social media strategy, engaging with users, and building relationships with influencers across various platforms. Your creativity and strategic mindset will help grow our community while ensuring that our brand is represented consistently and effectively.

What you’ll do:

Own and execute Koinly’s social media strategy across X, YouTube, LinkedIn, Reddit, and other emerging platforms relevant in the crypto space.
Engage with users and crypto accounts in various online communities, ensuring timely and meaningful interactions.
Build and maintain relationships with influencers, thought leaders, and partners in the crypto/web3 space to extend reach and credibility.
Create and manage a content plan for all social media platforms, working closely with the brand lead and the content squad for support and collaboration.
Monitor and report on social KPIs, audience growth, and content performance, providing analytical insights to optimize strategy.
Embrace a risk-taking, experimentation mindset to constantly test new approaches, tactics, and content to grow and engage the audience.
Test new formats—memes, threads, videos, collabs—to stay ahead of platform trends.
Stay plugged into crypto culture, trends, and regulations to keep content sharp.

What you’ll bring:

Have 3+ years of social media experience.
Experience creating crypto content (threads, memes, shorts, newsletters).
The ability to translate crypto complexity into clear, compelling narrative arcs.
Proven experience leading social strategy, not just managing day-to-day posting.
Are deeply familiar with crypto communities and terminology.
Deep knowledge and passion for crypto, with a strong understanding of crypto-related social media trends, platforms, and communities.
Proven experience in social media management, with a focus on creating engaging content and building communities in the crypto or tech space.
Can write sharp, on-brand copy and translate complex topics into engaging posts.
Strong communication and relationship-building skills, with a proactive approach to engaging with influencers, founders, crypto creators, and users.
Are fluent in social analytics tools and use data to refine your strategy.
Ability to collaborate cross-functionally with brand, product, and content teams to ensure cohesion.
Highly adaptable, with a willingness to experiment and test new content strategies and formats.
Thrive in async teams, know how to manage your time, and value autonomy.

Bonus points if you:

Have direct experience in content creation for social media, including video production, meme creation, and other relevant content formats, a channel or a community of your own.
Experience creating your own crypto content (threads, memes, shorts, newsletters).
Experience briefing or managing content creators, video editors, or meme makers.
Comfort with basic video editing, meme creation, or Canva/Figma.
Familiarity with tools like Hypefury, Notion, Typefully, TweetDeck, or Buffer.
Multilingual.

Your first month

During your first month will be focused on getting to know our social media presence, understanding the crypto community’s pulse, aligning with colleagues in the Marketing team and start crafting your initial strategies for growth.

You’ll work closely with our content squad and other teams to develop and execute a plan that amplifies our brand across the most relevant channels and will report directly to the Head of Marketing.

You’ll own the process of identifying key growth opportunities, experimenting with new content directions, and sharpening our presence across the most relevant platforms. By the end of the month, you’ll be driving initiatives, tracking early performance signals, and setting us up to scale what works.

Don't tick all the boxes?

You don’t need to tick every box—we still encourage you to apply. But you do need to know what makes CT tick.

What you’ll get:

A lean, no-BS marketing environment with high-trust and high-impact, where you own your work from day one.
An async-first work environment that favors clear communication and documentation over meetings.
Focused, deep work — we respect your time, energy, and limits.
A culture that values feedback, autonomy, and outcome-driven work.
USD $45–55K per year (B2B contract).
32 paid days off per annum (incl. public holidays).
Co-working space budget, if desired.

Our interview process

Initial call with our talent team (30 mins).
Take-home task (~3 hours).
Interview with the Head of Marketing (30 mins).
Final call with our Founder (30 mins).

Our values & work environment

As a startup we value efficiency, clarity, and ownership above all else. We hire people who think strategically, ask sharp questions, and bring initiative and craftmanship to their work — without needing to be told twice.

We operate as a flat, focused team where every person plays a critical role in delivering value to our users. There are no middle managers here, and no pointless meetings. We optimize for deep work, clear async communication, documentation, and measurable impact.

We thrive on radical candor, curiosity, and autonomy. If you’re someone who can prioritize independently, choose the right tools, and build efficient systems that multiply your time – you’ll fit right in.

If you love clean systems, fast execution, and collaborating with smart, driven teammates – we’d love to hear from you.

How to apply

Click Apply and submit your CV or LinkedIn profile. We’re especially interested in seeing examples of your work— threads, campaigns, community growth wins, or creative formats you’ve tested.

Social Media Manager | Remote & Async-first | Crypto Tax

Offer summary

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Job description