Offer summary

Qualifications:

Minimum 5 years of media strategy and buying experience across multiple channels (Search, Social, TV/Radio, OOH, etc.), Strong understanding of both brand marketing and performance-driven media, Proven ability to optimize cross-channel media based on performance data and client KPIs, Excellent presentation, communication, and client relationship skills..

Key responsibilities:

Serve as the day-to-day media campaign execution lead on assigned accounts, ensuring accurate setup, pacing, and performance across all channels.

Develop and present comprehensive media plans including objectives, strategies, and tactics with clear rationale to meet client KPIs.

Engage directly with clients, articulating how traditional and digital media work together to drive results.

Monitor campaign performance across channels, identify optimizations, and provide regular budget recaps and performance updates.

Job description

Senior Media Strategist

Who we are:

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends.

Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee.  Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.

What we offer:

Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere in the United States model.

Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k). Marketsmith could be your new professional home

where your talents can truly shine!

We are proud to be an equal opportunity employer.

Who we need:

Overview:

We are looking for a Senior Media Strategist who is a versatile, omni-channel thinker with experience across media channels such as Search, Social, TV/Radio, and OOH. The ideal candidate thrives in client-facing environments, can ideate and optimize on the fly, and has a strong understanding of both brand marketing and performance-driven media.

Key Responsibilities:

Serve as the day-to-day media campaign execution lead on assigned accounts, ensuring accurate setup, pacing, and performance across all channels.
Develop and present comprehensive media plans including objectives, strategies, and tactics with clear rationale to meet client KPIs.
Collaborate closely with the data analytics team to ensure media strategies are guided by client insights and performance data.
Engage directly with clients, articulating how traditional and digital media work together to drive results.
Partner with client success and media planning teams to write and present strategic media briefs.
Prepare and oversee the execution of media budgets, authorizations, buy releases, schedules, and contracts.

Monitor campaign performance across channels, identify optimizations, and provide regular budget recaps and performance updates.
Supervise and mentor junior media buyers; oversee negotiation processes and ensure final buys adhere to guidelines.
Maintain strong relationships with media reps and stay informed on market conditions and trends.
Present campaign results and strategic insights to clients; attend client meetings as needed.
Support new business pitches and special projects as assigned.
Collaborate with the accounting team to reconcile variances and ensure timely vendor payments.
Contribute to continuous improvement of media processes to enhance efficiency and effectiveness.

Qualifications:

Minimum 5 years of media strategy and buying experience across multiple channels (Search, Social, TV/Radio, OOH, etc.)
Strong understanding of both brand marketing and performance-driven media
Proven ability to optimize cross-channel media based on performance data and client KPIs
Highly articulate, quick-thinking, and comfortable ideating in real time with clients
Experience working closely with analytics to interpret media data and guide strategy
Excellent presentation, communication, and client relationship skills
Detail-oriented with a commitment to quality and continuous improvement.

Required profile