Offer summary

Qualifications:

3+ years of experience in mobile app acquisition campaigns., Proven success in running Apple Search Ads., In-depth knowledge of app marketing channels like paid social and search., Strong analytical skills with experience in tools like Appsflyer or Singular..

Key responsibilities:

Develop and execute paid media strategies aligned with marketing KPIs.

Manage end-to-end campaign activities including keyword research and ad creation.

Monitor campaign performance and optimize budgets for ROI.

Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Job description

Description

Join a Company That Invests in You

Seeking Alpha is the world's leading community of engaged investors. We’re the go-to destination for investors looking for actionable stock market opinions, real-time market analysis, and unique financial insights. At the same time, we’re also dedicated to creating a workplace where our team thrives. We’re passionate about fostering a flexible, balanced environment with remote work options and an array of perks that make a real difference.

Here, your growth matters. We prioritize your development through ongoing learning and career advancement opportunities, helping you reach new milestones. Join Seeking Alpha to be part of a company that values your unique journey, supports your success, and champions both your personal well-being and professional goals.

What we're looking for?

We’re looking for an experienced data-driven Mobile User Acquisition Manager, who is passionate about investing, to own the paid media strategy and execution across paid performance channels including but not limited to search, social and native for our investment subscription products.

What You'll Do

Strategy: Develop and execute comprehensive paid media strategies aligned with overall marketing KPI targets, considering audience, competitive landscape, and industry trends.
Execution: Oversee end-to-end management of campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
Budget: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve results in line with ROI expectations
Reporting: Utilize analytics tools to monitor campaign performance KPI’s, generate insightful reports, and make data-driven recommendations for continuous improvement.
Knowledge Base: Stay abreast of updates and changes in platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
Collaboration: Work with cross-functional teams, including SEO, content, CRO and design, to ensure integrated and cohesive digital marketing strategies.
Testing: Implement and manage a practice of testing and experimentation to identify opportunities for CAC efficiency and driving paid acquisition ARR targets.

Requirements

Proven experience running Apple searched ads - MUST
3+ years of experience with a proven track record of success running mobile app acquisition campaigns
Experience in the investing industry
In-depth knowledge of app marketing channels, including paid social including Facebook, Google ect.
Strong analytical skills and experience with app data analysis tools such as Appsflyer, Singular, etc.
Detail-oriented, "can do" attitude, and passionate about growth in a fast paced environment
A highly collaborative, team-oriented individual that is comfortable with new situations and highly iterative projects
Native English - a must

Required profile