Offer summary

Qualifications:

Proven experience in marketing within the technology or finance sectors., Strong creative thinking and content creation skills, including digital writing and video content., Comprehensive understanding of social media management and engagement platforms., Knowledge of AI tools and their application in marketing activities..

Key responsibilities:

Produce high-quality digital content and campaigns.

Analyze activity data to generate actionable insights.

Manage the company's social media presence and audience engagement.

Plan and execute ROI-focused marketing campaigns across digital platforms.

Job description

Description

About Us:

Guideline Group (traded on the Tel Aviv Stock Exchange) is a leading, well-established company in Israel, providing cutting-edge technological solutions in FinTech, Invest Tech, Legal Tech, and Business Tech (BT).

We are seeking a creative, data-driven, and business-oriented Marketing Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:

Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
Manage the company’s social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
Plan and execute ROI-focused marketing campaigns across leading digital platforms.
Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
Collaborate with internal departments to align marketing initiatives with strategic business objectives.

What We Offer:

A dynamic, innovative work environment.
A chance to collaborate with a professional team at the forefront of fintech.

Requirements

Proven experience in marketing within the technology or finance sectors. A background in financial products is advantageous.
Strong creative thinking with the ability to translate business strategies into engaging marketing content and campaigns.
Hands-on experience in creating various content types, including digital writing, articles, social media posts, and video content.
Comprehensive understanding of social media management, including Facebook groups and other engagement platforms.
Strong analytical skills with the ability to interpret data, identify trends, and present actionable insights.
Solid understanding of business goals and the ability to align marketing activities accordingly.
knowledge of AI tools and their application in marketing activities.

Required profile