Offer summary

Qualifications:

Proven experience in social media marketing and content management., Proficiency with Facebook Meta Business Suite, Instagram, and YouTube platforms., Strong organizational skills for digital file management and content categorization., Excellent written communication skills for blog and social media content creation..

Key responsibilities:

Organize and manage digital content files and schedule social media posts.

Upload and manage video content on YouTube and create blog content from existing materials.

Develop and manage email marketing workflows and design sales funnels for various service lines.

Maintain brand consistency across all marketing materials and coordinate with external contractors for content creation.

Job description

This is a remote position.

Work Schedule: Monday to Friday 8:00am to 5:00pm Sydney Time with 1 hour unpaid break.

Job Type: Full-time

Responsibilities:

Organize and manage digital content files, saving content into OneDrive and sorting by project
Schedule fortnightly Facebook and Instagram posts using existing content and past project materials
Upload and manage video content on YouTube platform
Create consistent posting schedules spanning 12-month periods, incorporating seasonal content and public holidays
Coordinate with existing videographer for monthly content creation sessions
Update website projects and liaise with website developer for content updates
Develop and manage email marketing workflows and sequences
Create blog content from existing video materials for website integration
Design and implement sales funnels for different service lines (acreage homes, knock-down rebuilds, custom luxury homes)
Repurpose existing content across multiple marketing channels
Maintain brand consistency across all marketing materials and platforms
Research and learn company history through existing social media and content archives
Create marketing collateral including brochures and advertisements
Develop comprehensive 6-month marketing plans for review and implementation

Scopes:

Full ownership of social media content scheduling and posting across Facebook and Instagram
Complete management of digital content library organization and file management systems
Development and execution of 12-month marketing content calendars
Creation of marketing materials from concept through to final approval stage
Management of all video content uploads and YouTube channel maintenance
Coordination with external contractors (videographer) for content creation scheduling
Website project updates and content management in collaboration with web developer
Email marketing campaign development and automation setup
Sales funnel creation for multiple service lines with different target audiences
Blog content creation and website integration for SEO and lead generation purposes
Marketing strategy development with 6-month planning cycles for business review
Brand consistency maintenance across all digital marketing touchpoints

Requirements

Requirements:

Proven experience in social media marketing and content management
Proficiency with Facebook Meta Business Suite, Instagram, and YouTube platforms
Experience with email marketing platforms and workflow creation
Strong organizational skills for digital file management and content categorization
Ability to maintain brand voice and consistency across multiple channels
Experience with website content management and basic web updates
Knowledge of marketing funnel development and lead nurturing strategies
Excellent written communication skills for blog and social media content creation
Familiarity with content scheduling tools and social media management platforms
Ability to work independently while following established processes and brand guidelines
Creative thinking for repurposing content across different marketing channels
Understanding of luxury/premium brand marketing principles