Job description

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About Us

We are a leading compounding pharmacy dedicated to providing personalized medication solutions to patients and healthcare providers. Our mission is to enhance patient care through innovative and customized pharmaceutical services. We are seeking a proactive and detail-oriented Patient Engagement and Marketing Specialist to manage and execute patient outreach initiatives, including mass text and voice campaigns, email marketing, social media engagement, and community events.

Marketing and Social Media Intern

Internship (Part Time)

Core Responsibilities

Research and engage with relevant hashtags, influencers, and accounts aligned with health, wellness, and pharmacy trends.

Monitor follower growth, engagement rates, and content performance across platforms. Report weekly.

Design visually cohesive templates, Reels, and Stories using Canva, CapCut, and/or Adobe tools.

Capture or source visual content (stock and in-store) to fuel engaging behind-the-scenes storytelling.

Conduct weekly mini brand audits of competitor online presence (social media, website tone, and engagement).

Compile basic weekly social and digital reports using existing templates across LinkedIn, Meta, and Google Tools.

Time Breakdown

Content Creation and Design (50%) - Reels, templates, photos.

Social Listening and Engagement (25%) - Hashtag research, following/tracking competitors.

Reporting and Analytics (15%) - Basic reporting of social/media performance.

Internal Collaboration (10%) - Sharing insights, brainstorming with marketing manager.

Performance Metrics

Content Output and Creativity
# of posts created per week (goal: 3-5 original pieces across platforms)
Reel/story engagement rate (goal: X% increase MoM)
Adherence to brand guidelines (qualitative review by manager)
Social Growth and Engagement
Follower growth rate per platform (monthly goal per platform)
Average engagement per post (likes + comments + shares followers)
# of relevant accounts/hashtags engaged per week
Competitive and Trend Research
Weekly competitor audit submitted on time (goal: 4/4 per month)
# of creative trends or ideas pitched monthly (goal: 2-3)
Reporting and Analysis
Weekly report accuracy and submission (goal: 100% on time)
Insights presented for improvement (goal: 1-2 strategic recommendations/month)

Ideal Traits

Passion for or interest in health and wellness, and storytelling

Strong eye for design and detail

Experience using Canva, Adobe tools, or similar alternatives

Passion for social media

Bonus: Photography or video editing experience

This Internship Offers

Hands-on marketing experience in healthcare industry

Portfolio-worthy content projects

Opportunity to contribute creative ideas and see them brought to life

Mentorship from Marketing Manager

Opportunity to learn and use audience research and reporting skills

Required profile