Subsidiary Customer Engagement Leader, Shopbop

Description

Shopbop and Zappos, two Amazon Fashion subsidiaries, is seeking a strategic, data-driven Customer Engagement Leader to develop and execute unified loyalty and engagement strategies across Shopbop and Zappos. This role will oversee customer loyalty programs, personal shopping services, and Amazon Prime integration while driving initiatives that build customer retention and deliver profitable growth for both businesses. This position requires a leader who can combine analytical rigor with creative thinking to enhance customer experiences across two distinct fashion businesses, leveraging insights from each to drive innovation and growth.

The ideal candidate will be customer-obsessed, comfortable with ambiguity, and experienced in developing engaging loyalty programs that drive measurable business results. This role sits at the intersection of customer experience, data analytics, and strategic planning, requiring both technical proficiency and deep understanding of fashion customer behavior. The position reports to senior leadership and partners with cross functional teams across loyalty programs and personal shopping services

Key job responsibilities

• Drive strategic vision for customer engagement that aligns with business goals while staying ahead of industry trends in loyalty programming and personalized service
• Design and implement effective customer loyalty strategies across both businesses, including Amazon Prime
• Partner with and influence Product, Marketing, Tech, and Customer Service teams on new engagement features and customer experience initiatives
• Establish and track key performance metrics for customer retention, satisfaction, and program effectiveness
• Lead data analysis and testing initiatives to optimize customer engagement strategies and identify growth opportunities
• Build and maintain strategic relationships across both businesses, fostering cross-functional collaboration
• Deliver weekly, monthly, and annual business reviews to senior leadership
• Participate in forward-planning and long-term strategy decisions
  
  

Basic Qualifications

• 7+ years of experience in marketing, product management, strategy, or consulting
• Bachelor's degree
• Demonstrated success in developing customer retention programs
• Strong cross-functional leadership experience
• Excellence in data analysis and deriving actionable insights
• Track record of building and scaling customer loyalty initiatives
  
  

Preferred Qualifications

• MBA or advanced degree
• Experience with luxury or fashion retail
• Knowledge of loyalty program design and implementation
• Proven success in managing complex, multi-brand initiatives
• Experience with Amazon writing
• Strong understanding of e-commerce platforms and digital customer experience
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Bop LLC

Job ID: A2934493