Offer summary

Qualifications:

4–7 years of experience managing paid social display campaigns in high-growth B2C or marketplace environments., Proven track record of exceeding ROAS/CAC targets on Meta and at least one other platform like TikTok or Pinterest., Deep knowledge of campaign structures, tracking, and creative best practices., Strong analytical skills with proficiency in Excel/Sheets and familiarity with BI tools like Looker..

Key responsibilities:

Own and manage Wander's paid social and display programs across various platforms.

Develop quarterly channel roadmaps and audience frameworks aligned with company goals.

Launch, monitor, and optimize campaigns to improve return on ad spend (ROAS) and customer acquisition cost (CAC).

Collaborate with creative and data teams to produce effective ad concepts and conduct post-campaign analyses.

Job description

About Wander

Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience guests love global with an end-to-end travel platform for trips, experiences and concierge service.

Role Summary

We’re looking for an experienced performance marketer to own Wander’s paid social and display programs end-to-end (Meta, Pinterest, TikTok, Criteo, and emerging channels). You’ll operate autonomously as the in-house subject-matter expert—planning strategy, managing budgets, launching tests, and collaborating closely with creative, lifecycle, and data teams to hit aggressive growth targets.

What You’ll Do

Strategy & Planning – Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals.

Execution & Optimization – Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC.

Analysis & Reporting – Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling

Creative Partnership – Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance.

Channel Expansion – Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale.

Must-Have Qualifications

4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments.
Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs.
Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices.
Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight.
Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have).
Excellent communication skills; able to translate results into clear stories for non-marketers.

Nice-to-Haves

Experience marketing travel, hospitality, or luxury-lifestyle brands.
Familiarity with GA4, MMM, media mix testing, or CDP-driven personalization.
Prior work at a startup or fast-scaling team (0 → 1 playbook)

What We Offer

Competitive salary & equity package
Remote-first culture (US-time-zones preferred) with quarterly team offsites at Wander homes
Unlimited PTO, 401(k) match, comprehensive health/dental/vision