Offer summary

Qualifications:

5+ years of experience in leading influencer, affiliate, or creator programs at scale, preferably in a high-growth DTC brand or performance-focused agency., Proven ability to recruit, activate, and retain a large network of creators or affiliates with measurable revenue impact., Deep understanding of TikTok, UGC content strategy, and scaling Spark Ads using high-performing creator content., Strong knowledge of performance KPIs such as CAC, ROAS, and GMV, along with experience using tools like Notion and Airtable..

Key responsibilities:

Design and implement a sourcing and seeding strategy to onboard a large network of creators.

Create and manage a comprehensive onboarding system for creators, including training and performance guidance.

Collaborate with creators to produce organic UGC and identify top-performing content for paid media.

Set up reporting systems to track creator activity and performance metrics, ensuring alignment with growth goals.

Job description

Freebird is a fast-growing DTC brand disrupting the personal care space by reimagining how people shave. With a strong performance marketing engine and a loyal customer base, we’re now investing in the next major growth lever: a full-scale creator, affiliate, and community-led content program.

We’re hiring a proven operator to build and lead Freebird’s first-ever creator and affiliate growth program — modeled after the creator flywheel strategies used by brands like Comfrt, Gymshark, and Glossier.

You’ll be responsible for recruiting, training, and scaling a high-performing network of creators and affiliates who generate authentic video content, drive sales, reduce CAC, and fuel our paid media with high-performing UGC.

This is not a traditional influencer marketing role — this is a performance-driven growth engine built on systems, content velocity, and creator relationships.

What You’ll Be Responsible For

1. Creator Recruitment & Seeding

Design the sourcing and seeding strategy to onboard hundreds/thousands of high-potential creators
Leverage tools like TikTok Creator Marketplace, Automated Outreach softwares, and affiliate links
Build a scalable outreach and referral process

2. Onboarding & Enablement

Create a best-in-class creator onboarding system
Host weekly calls, provide templates, and train creators on how to drive performance
Build a clear playbook for content quality, hooks, and call-to-actions

3. Content Flywheel & Spark Ads

Work with creators to produce a steady stream of organic UGC
Identify top-performing videos to Spark and scale through paid
Partner with the paid team to build a feedback loop between creator content and media spend

4. Affiliate Growth

Own our TikTok Shop and affiliate commission infrastructure
Manage payouts, performance tiers, and creator incentives
Build a long-term flywheel of revenue-driving creators

5. Systems & Reporting

Set up dashboards to track creator activity, content volume, attributed revenue, and Spark performance
Report on key KPIs: content volume, CAC impact, creator ROI, and retention

Vision & Goals

This role is about building a new engine inside Freebird. Over time, we envision:

A network of 500+ creators posting regularly
A system that produces hundreds (eventually 1,000+) of videos per month
Spark Ads powered by high-performing UGC that lowers CAC and boosts ROAS
An organic content layer that drives brand, trust, and community

Requirements

5+ years of experience leading influencer, affiliate, or creator programs at scale — ideally at a high-growth DTC brand or performance-focused agency
Proven ability to recruit, activate, and retain hundreds of creators or affiliates with measurable revenue impact
Deep understanding of TikTok, UGC content strategy, and how to scale Spark Ads using high-performing creator content
Hands-on experience with affiliate platforms, TikTok Shop, or creator marketplaces (e.g., Yuka.ai, Creator Marketplace, Refersion, Impact)
Strong working knowledge of performance KPIs — CAC, ROAS, GMV, post rate, video view-through, etc.
Comfortable building systems from scratch using Notion, Airtable, or CRM-style creator tracking tools
Highly cross-functional: able to partner closely with paid media, growth, creative, and eCommerce teams
Clear written and verbal communicator — especially when managing external creators or training them
Bias for speed, iteration, and high output — this is a builder role, not a coordinator role

Benefits

Why Freebird?

High-impact role: Build and own one of our most important new growth channels from the ground up.
Fast-growing brand: Join a category leader trusted by over one million customers — and growing fast.
Autonomy & ownership: Lead strategy, build systems, and move fast without red tape.
Direct access: Work alongside senior leadership with the budget, buy-in, and freedom to execute.
Big upside: Get rewarded for driving measurable results — with performance incentives and long-term growth opportunities.

Benefits

Remote flexibility: Work from anywhere you perform best
Premium medical coverage: Comprehensive health benefits to support you and your family
Competitive pay & bonuses: Strong base salary plus performance-based bonuses
401(k) with match: Invest in your future with company-supported retirement savings
Unlimited PTO: Take the time you need to stay sharp and energized
Career growth: Opportunity to scale this channel — and your role — into senior leadership