Offer summary

Qualifications:

Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership role., Google certification is required for this role., Advanced SEO skills and experience in content marketing strategies are essential., Proficiency in social media management and Google Ads campaigns is necessary..

Key responsibilities:

Develop and implement the digital marketing strategy focusing on SEO, Email Marketing, Social, and SEM.

Align digital marketing efforts with organizational goals to support lead generation and brand awareness.

Utilize data-driven insights to analyze campaign performance and recommend adjustments.

Oversee the use of digital marketing tools to track and report on KPIs and develop performance reports for executive leadership.

Job description

Description

ROLE: Director of Digital Marketing

REPORTS TO: Vice President of Property and Customer Innovation

LOCATION: Remote

COMPANY OVERVIEW

Venterra Realty is a growing developer, owner, and operator of multifamily apartments with approximately 90 mixed-use and multifamily communities across 21 major US cities. Over 42,000 people and more than 18,000 pets call Venterra "home"! We are committed to improving the lives of our residents by delivering an industry-leading customer experience. Through the exceptional commitment and dedication of our approximately 900 team members, we’ve enjoyed tremendous growth and financial success over our 23-year history.

We’re thrilled to be recognized as a leading workplace with numerous prestigious awards year after year! In 2024 alone, Great Place to Work’s annual employee survey led to various workplace recognitions including being named one of the 2024 FORTUNE© Best Medium Workplaces, ranking #1 in our size category on the 2024 Best Workplaces in Real Estate list, and celebrated as one of People Magazine's 2024 PEOPLE® Companies that Care. Anonymous Venterra Glassdoor reviews have also resulted in our becoming a five-time Glassdoor Best Places to Work winner.

Explore our communities at VenterraLiving.com, and visit Venterra.com to learn more about how we’re out-caring the competition by staying true to our value proposition: “We care more about renter experiences, which drives superior results.”

THE OPPORTUNITY

We are seeking an experienced and results-driven Director of Digital Marketing to lead and manage our digital marketing efforts. This individual will oversee the planning, execution, and optimization of our digital strategy for Property Marketing, with a strong focus on SEO (Search Engine Optimization), Social, Email Marketing, and SEM (Search Engine Marketing). The Director will work closely with cross-functional teams to ensure alignment between business objectives and digital initiatives, delivering measurable results through innovative campaigns and data-driven decisions.

KEY JOB RESPONSIBILITIES

Develop and implement the overarching digital marketing strategy, with a primary emphasis on SEO, Email Marketing, Social, and SEM to drive organic and paid traffic, increase visibility, and improve conversions.
Align digital marketing efforts with organizational goals to support lead generation, brand awareness, and revenue growth.
Utilize data-driven insights to analyze campaign performance and recommend strategic adjustments.
Oversee the use of tools such as HEAP, Content Square, Google Analytics, Google Tag Manager, SEMrush, and other relevant platforms to track and report on KPIs.
Develop comprehensive monthly, quarterly, and annual performance reports to share with executive leadership.

CANDIDATE PROFILE

Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership role.
Google certification is required for this role.
Advanced SEO skills, including keyword research, on-page and off-page optimization, and technical SEO, essential for improving search engine rankings.
Advanced content marketing strategies experience, including planning, audience engagement, and metrics.
Demonstrated experience of AI applications in marketing, including data analysis, customer segmentation, and personalized marketing campaigns; Demonstrated proficiency in creating, managing, and optimizing Google Ads campaigns.
Strong expertise in social media management across Facebook and Instagram including content creation and advertising strategies.
The following certifications would be a definite asset:

Meta Social Media Marketing Professional Certificate
Google Ads Certification
Hootsuite Social Marketing Certification
AI for Business and Marketing by Digital Marketing Institute
SEMrush SEO Toolkit Course
Content Marketing Institute’s Master Class Certification
Google Digital Marketing & E-commerce Professional Certificate

BENEFITS

Competitive Base Salary and performance bonus.
A robust package of Health (Medical (PPO), Dental, Vision), 401k matching, paid vacation suite benefits and employer-paid Short & Long-Term Disability, among other things.
Educational Assistance / Reimbursement to support your drive to learn.
8 paid hours per year of Volunteer Time Off to serve the organization(s) of your choice.
Access to thousands of employee discounts with BenefitHub.

Venterra Realty is an equal opportunity employer. Accessibility accommodations are available on request for candidates taking part in all stages of the selection process.

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