MetroPlusHealth provides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlusHealth network includes over 27,000 primary care providers, specialists and participating clinics. For more than 30 years, MetroPlus has been committed to building strong relationships with its members and providers to enable New Yorkers to live their healthiest life.
Position Overview
Empower. Unite. Care.
MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.
We are looking for a dynamic Director of Content Marketing and Corporate Communications. The position will lead a team in developing all aspects of internal and external content. This includes managing all aspects of our “Content Farm,” from researching and developing content to scheduling and editing assignments. The position will also partner with internal departments, stakeholders, and New York City Health + Hospitals on implementing content strategies. They will develop impactful communications plans to drive brand awareness, bolster performance marketing, and prove strong marketing return of investment.
This exciting opportunity will allow you to reinvent the voice of the company and content strategy with your outstanding storytelling superpowers.
All considered applicants will be expected to complete case study exercise before they are interviewed.
Job Description
Lead a structured and scalable content strategic framework with a “create once, publish everywhere” mindset and measure clear marketing ROI
Partner with departments, key stakeholders, and New York City Health + Hospitals on content development and initiatives
Manage the enterprise editorial calendar and oversee content activation including, public relations, social media, internal communications, website, blog, prospect and member communications
Oversee the execution of content for regularly scheduled monthly email newsletters, weekly email programs, weekly blog posts, personalized digital experiences, etc
Partner with analytics and performance marketing to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and PR initiatives
Be the principal point of contact for day-to-day work with our PR agency, effectively communicate our media goals, and be point person for press release creation and media pitching opportunities
Provide copy editing, guidance, and coaching to the rest of the content team and serve as quality control for company communication
Write and edit content, articles, white papers, emails, and other marketing and sales collateral
Write and edit internal communications and member communications as needed
Develop copy for company websites, landing pages, advertisements, webinars, and email campaigns
Consult and edit writing materials for C-level executives.
Research the key thought leadership ideas for content and placement and pinpoint industry trends
Effectively, positively, and confidently develop our content team into better writers and marketers through the editing and revision process.
Other duties, as assigned
Minimum Qualifications
BA or BS in Communication, Public Relations, Journalism, or related field
8+ years’ experience in content marketing and corporate communications
Strong insight generation to identify marketing opportunities
Confidently lead and manage a team of internal and external resources capacity, deadlines, and final deliverables
Have a mind for efficiency and using resources creatively
Possess exemplary editing skills and be able to give each piece of writing as many coats of polish as necessary—from comprehensive overhauls to speedy proofreads
Strong research skills. From following industry trends and tracking down blog stories to conducting market research and interviewing customers and subject-matter experts, this role involves major investigative work
Live for active voice, consistency and correctness, and the AP Style
Track record of working on successful marketing campaigns
Experience with consumer and/or health care brands
Impeccable verbal and written communication skills
Editing skills
Organized, ahead of schedule, communicative, and accountable
Strong, positive team player
Strong attention to detail
Integrity and Trust
Customer Focus
#MPH-50
Department Preferences
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NYC Health + Hospitals is the nation’s largest public health care delivery system. We are an integrated network of hospitals, trauma centers, neighborhood health centers, nursing homes, and post-acute care centers. We are a home care agency and a health plan, MetroPlus. The health system provides essential services to more than 1.4 million New Yorkers every year in more than 70 patient care locations and in their homes. Our talented workforce of more than 40,000 represents the diversity of our city and the communities we serve. The excellence of our staff, and our continued mission to care for all without exception, make us unique and rightly positioned to provide equitable, high-quality, culturally responsive, and affordable health care in every New York City community.
Our promise to New Yorkers: Empower every New Yorker – without exception – to live the healthiest life possible by providing equitable, high quality, culturally responsive, and affordable health care in every community.
MetroPlusHealth provides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlusHealth network includes over 27,000 primary care providers, specialists and participating clinics. For more than 30 years, MetroPlus has been committed to building strong relationships with its members and providers to enable New Yorkers to live their healthiest life.
Position Overview
Empower. Unite. Care.
MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.
We are looking for a dynamic Director of Content Marketing and Corporate Communications. The position will lead a team in developing all aspects of internal and external content. This includes managing all aspects of our “Content Farm,” from researching and developing content to scheduling and editing assignments. The position will also partner with internal departments, stakeholders, and New York City Health + Hospitals on implementing content strategies. They will develop impactful communications plans to drive brand awareness, bolster performance marketing, and prove strong marketing return of investment.
This exciting opportunity will allow you to reinvent the voice of the company and content strategy with your outstanding storytelling superpowers.
All considered applicants will be expected to complete case study exercise before they are interviewed.
Job Description
Lead a structured and scalable content strategic framework with a “create once, publish everywhere” mindset and measure clear marketing ROI
Partner with departments, key stakeholders, and New York City Health + Hospitals on content development and initiatives
Manage the enterprise editorial calendar and oversee content activation including, public relations, social media, internal communications, website, blog, prospect and member communications
Oversee the execution of content for regularly scheduled monthly email newsletters, weekly email programs, weekly blog posts, personalized digital experiences, etc
Partner with analytics and performance marketing to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and PR initiatives
Be the principal point of contact for day-to-day work with our PR agency, effectively communicate our media goals, and be point person for press release creation and media pitching opportunities
Provide copy editing, guidance, and coaching to the rest of the content team and serve as quality control for company communication
Write and edit content, articles, white papers, emails, and other marketing and sales collateral
Write and edit internal communications and member communications as needed
Develop copy for company websites, landing pages, advertisements, webinars, and email campaigns
Consult and edit writing materials for C-level executives.
Research the key thought leadership ideas for content and placement and pinpoint industry trends
Effectively, positively, and confidently develop our content team into better writers and marketers through the editing and revision process.
Other duties, as assigned
Minimum Qualifications
BA or BS in Communication, Public Relations, Journalism, or related field
8+ years’ experience in content marketing and corporate communications
Strong insight generation to identify marketing opportunities
Confidently lead and manage a team of internal and external resources capacity, deadlines, and final deliverables
Have a mind for efficiency and using resources creatively
Possess exemplary editing skills and be able to give each piece of writing as many coats of polish as necessary—from comprehensive overhauls to speedy proofreads
Strong research skills. From following industry trends and tracking down blog stories to conducting market research and interviewing customers and subject-matter experts, this role involves major investigative work
Live for active voice, consistency and correctness, and the AP Style
Track record of working on successful marketing campaigns
Experience with consumer and/or health care brands