Director of Content Marketing and Corporate Communications

Marketing Statement

MetroPlusHealth provides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlusHealth network includes over 27,000 primary care providers, specialists and participating clinics. For more than 30 years, MetroPlus has been committed to building strong relationships with its members and providers to enable New Yorkers to live their healthiest life.

Position Overview

Empower. Unite. Care.

MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.

We are looking for a dynamic Director of Content Marketing and Corporate Communications. The position will lead a team in developing all aspects of internal and external content. This includes managing all aspects of our “Content Farm,” from researching and developing content to scheduling and editing assignments. The position will also partner with internal departments, stakeholders, and New York City Health + Hospitals on implementing content strategies. They will develop impactful communications plans to drive brand awareness, bolster performance marketing, and prove strong marketing return of investment.

This exciting opportunity will allow you to reinvent the voice of the company and content strategy with your outstanding storytelling superpowers.

All considered applicants will be expected to complete case study exercise before they are interviewed.

Job Description

• Lead a structured and scalable content strategic framework with a “create once, publish everywhere” mindset and measure clear marketing ROI
• Partner with departments, key stakeholders, and New York City Health + Hospitals on content development and initiatives
• Manage the enterprise editorial calendar and oversee content activation including, public relations, social media, internal communications, website, blog, prospect and member communications
• Oversee the execution of content for regularly scheduled monthly email newsletters, weekly email programs, weekly blog posts, personalized digital experiences, etc
• Partner with analytics and performance marketing to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and PR initiatives
• Be the principal point of contact for day-to-day work with our PR agency, effectively communicate our media goals, and be point person for press release creation and media pitching opportunities
• Provide copy editing, guidance, and coaching to the rest of the content team and serve as quality control for company communication
• Write and edit content, articles, white papers, emails, and other marketing and sales collateral
• Write and edit internal communications and member communications as needed
• Develop copy for company websites, landing pages, advertisements, webinars, and email campaigns
• Consult and edit writing materials for C-level executives.
• Research the key thought leadership ideas for content and placement and pinpoint industry trends
• Effectively, positively, and confidently develop our content team into better writers and marketers through the editing and revision process.
• Other duties, as assigned
  
  

Minimum Qualifications

• BA or BS in Communication, Public Relations, Journalism, or related field
• 8+ years’ experience in content marketing and corporate communications
• Strong insight generation to identify marketing opportunities
• Confidently lead and manage a team of internal and external resources capacity, deadlines, and final deliverables
• Have a mind for efficiency and using resources creatively
• Possess exemplary editing skills and be able to give each piece of writing as many coats of polish as necessary—from comprehensive overhauls to speedy proofreads
• Strong research skills. From following industry trends and tracking down blog stories to conducting market research and interviewing customers and subject-matter experts, this role involves major investigative work
• Live for active voice, consistency and correctness, and the AP Style
• Track record of working on successful marketing campaigns
• Experience with consumer and/or health care brands
• Experience developing inbound marketing strategies
• SEO experience
• Proficiency in Google Analytics
  
  

Professional Competencies

• Ability to project manage and multi-task
• Works well under pressure
• Impeccable verbal and written communication skills
• Editing skills
• Organized, ahead of schedule, communicative, and accountable
• Strong, positive team player
• Strong attention to detail
• Integrity and Trust
• Customer Focus
  
  

#MPH-50

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