Sr. Content Marketing Manager

About The Role

Localyze is looking for a highly motivated Sr. Content Marketing Manager to join our global team. This role will sit within our Growth organization. As a seasoned Content Marketing professional you will be responsible for establishing a household name for the Localyze's thought leadership, building strategic content programs to engage HR and Global Mobility stakeholders.

In this role you will be responsible for propelling Localyze’s unique proposition through key channels and initiatives such as thought leadership and editorial content to deepen our positioning and storytelling. You will oversee the thought leadership and storytelling of Localyze and content development. As Senior Content Marketing Manager, you will have the opportunity to establish external relationships with industry thought leaders, writers, press/media (where relevant), research firms in order to elevate Localyze’s external profile. You will also work closely with the Localyze Founders to raise their individual brand profiles on platforms like LinkedIn and provide strategic input for all external speaking & messaging.

You are a dynamic, energetic and passionate marketer with a proven record of creative storytelling with excellent written & verbal skills. You are not afraid to roll up your sleeves to get things done. With a deep understanding of how to build awareness, assess impact from content generation.

You will:

• Be responsible for ensuring that Localyze’s unique vision and product are continuously elevated and, resonate with current & future customers and industry experts
• Own and build our thought leadership, research, editorial and content program. Including building content and awareness through our Founders
• Build and implement a longer term content and thought leadership plan, producing key materials and liaising with internal stakeholders
• Curate and manage a robust thought leadership program via events (for our Beyond Borders event series and, online webinars)
• Establish & Build key external facing relationships with current and future customers, industry leaders, media and influencers
• Collaborate closely with revenue, product, leadership and growth teams
• Establish key reporting metrics on content performance, engagement and site traffic
• Able to stay on top of trends, key messages and influencers in the market

About You

You'll thrive in this role if you have:

• 6+ years experience in B2B Brand management or content marketing
• Experience in building compelling messaging, storylines for externally facing audiences
• Strong communicator with excellent writing & verbal skills is a must. Passionate about creating unique, stand out messaging, storylines and editorial thought leadership
• Ability to manage competing priorities, effectively prioritize and project manage
• Experience building relationships with external stakeholders, media, influencers, research partners, and industry bodies
• Deep understanding of how thought leadership & content KPIs contribute to business objectives
• Entrepreneurial, curious and scrappy mentality with the ability to get stuff done
• Experience partnering with global teams working with leadership, marketing, revenue, product and design teams
• Previous experience in the global mobility, immigration, and/or HR Tech, B2B SaaS space a plus.
• Adaptable, positive attitude, good sense of humor a plus.