Manager, Paid Media

Reporting to Associate Director, Paid Media, the Paid Media Manager will be responsible for driving client success within their own book of business and for helping to train and mentor our junior team members across best practices for Search and Social Paid Media. You must have extensive experience with Facebook and Google Ads. 

Duties of the Manager, Paid Media (Search & Social): 

• Develop and support end-to-end multi-channel strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative, PPC, analytics, SEO, social and web development teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers
• Clearly communicate campaign changes and performance to the Account Management team and other strategic partners
• Set up, optimize and execute paid media campaigns using Facebook Ads and Google Ads
• Write and review copy for paid ad campaigns informed by SEO/SEM best practices
• Monitor daily advertising spend per channel to align with client’s monthly budgets
• Report on campaign performance and provide strategic recommendations
• Develop buyer personas and create campaigns based on the buyer's journey using audience insights and competitive analysis tools
• Build projections and forecasting calculations as it pertains to incremental client growth
• Interface with C-level client contacts on a regular basis independently
• Manage the day-to-day team activities; project management and task prioritization, and campaign best practices and tools adoption
• Manage a team of junior specialists
• Organize and execute training sessions and individual learning paths for your team members
• Effectively coach and mentor team members to improve overall team performance

ABOUT YOU 

• 3-5 years of hands-on experience setting up, optimizing and reporting on Paid Search & Social campaigns
• 1+ years of people management experience
• Experience using Google Analytics and Google Tag Manager
• Extensive experience setting up Facebook Ads include pixel tracking and configuration
• Strong knowledge of eComm/Retail/Shopping marketing tactics
• Experience leading and mentoring direct reports
• Strong presentation skills, creative, customer focused & action oriented
• Critical thinker, relentless learner, winning can do attitude 
• Strong attention to detail 
• High level leadership skills, with a focus on training and education
• Communication and team performance coaching skills

BONUS POINTS 

• Facebook Blueprint Certified
• Emerging Paid Social Experience: Pinterest Twitter, Snapchat, Tiktok
• Display Ads Experience: Youtube, Google Display, Programmatic
• Paid Search & Shopping Experience
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate Paid Media Specialist (typically 0-1 years)
• Paid Media Specialist (typically 1-2 years)
• Senior Paid Media Specialist (typically 2-3 years)
• Paid Media Strategist (typically 3-4 years)
• Senior Paid Media Strategist (typically 4-5 years)
• Paid Media Manager (typically 5-6 years)
• Senior Paid Media Manager (typically 6-7 years)

ABOUT OUR BENEFITS  

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available  
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave  
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA  
• Vision and dental coverage  
• Employer-paid short-term disability and life and AD&D insurance 
• Employer-paid premium subscription to the Calm app 
• Employer-paid virtual healthcare support through First Stop Health 
• Voluntary pet insurance for your furry family members  
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance  
• New hire technology stipend to set up home office 
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION 

• Base Salary: USD $95,000.00 to $105,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.