Lead Generation / Appointment Setter - Permanent Work From Home

This is a remote position.

We are seeking a proactive and resourceful Cold Caller / Lead Generation Specialist to spearhead our outbound lead generation efforts. This role is ideal for someone who thrives in a fast-paced environment and is skilled at identifying high-potential leads through modern tools, strategic research, and cold outreach. You will play a critical role in filling the top of our sales funnel by uncovering new business opportunities, re-engaging dormant leads, and booking qualified appointments for our sales team. If you have a hunter’s mindset and know how to turn data into dialogue, we’d love to hear from you.

Incentive: Easily double your base salary when goals are hit. Details will be discussed.

Key Responsibilities:

Lead Generation:

• Use tools like LinkedIn Sales Navigator, , UpWork job board and Startup Company Look-Up Tool to identify target companies and individuals based on Ideal Customer Profiles (ICPs), industry, company size, and job title.
  
• Leverage Apollo.io and Intelius Premier to retrieve key contact details including emails and phone numbers.
  
• Develop and execute outreach strategies using both traditional and unconventional lead sourcing methods, including a proprietary strategy informed by expertise in human mobility and new business formation.
  
• Incorporate re-engagement strategies (inspired by models such as Enterprise Local) to revive past leads and inquiries, ensuring no opportunity goes cold.
  
• Utilize insights from SalesforLife (social selling and social listening) to build rapport and trust with leads before outreach.
  
• Apply Pipeline Signals and other intent data sources to identify prospects actively researching solutions, allowing for precision-targeted outreach.
  

Cold Calling & Appointment Setting:

• Make daily outbound calls, email, and sms to prospects, introduce our company, and gauge interest through value-driven conversations.
  
• Social Media, Groups, and Job board scraping
  
• Personalize outreach messaging, follow-up sequences, and engagement efforts to improve response and conversion rates.
  
• Qualify leads and schedule meetings directly into the calendars of sales team members.
  
• Maintain clear, updated records of outreach activity, progress, and outcomes using CRM or tracking tools.
  
• Collaborate with the internal team to optimize scripts, processes, and lead qualification criteria.
  

Requirements

Qualifications:

• Proven experience in cold calling, lead generation, or sales development, preferably in a startup or tech environment.
  
• Proficient with LinkedIn Sales Navigator, , Seamless.ai and ideally Intelius Premier or similar contact research tools is a plus.
  
• Experience using CRM systems (e.g., HubSpot, Salesforce) is a plus.
  
• Strong verbal and written communication skills with the ability to personalize outreach and handle objections confidently.
  
• Comfortable working with lead scoring models, ICPs, and intent data.
  
• Self-starter with a growth mindset, attention to detail, and results-driven attitude.
  
• Willing to undergo background checking
  
• Quiet home office work environment
  
• Willing to work on the graveyard shift
  
• Fast and reliable internet connection of at least 10MBPS with internet backup available
  
• Dependable electricity with power backup available
  
• At least 8-gen i3 processors, 8GB RAM, and Windows or MAC, SSD Disc
  

Benefits

Why You'll Love Working with Us!

• Earn incentives as you hit goals!
  
• Enjoy the freedom of permanent work from home while maintaining a healthy work-life balance.
  
• Annual performance appraisals designed to recognize your achievements and support your career growth.
  
• Get a free noise-cancelling headset to create the perfect work environment.
  
• Earn overtime pay when you're willing to go the extra mile.
  
• Receive a generous referral bonus per hire for recommending great talent.