Regional Marketing Director West (Secondment 6-9 Months)

Why Patients Need You

Oxbryta (voxelotor) was approved by the FDA in Dec 2019 for the treatment of sickle cell disease in adults and children 12 years and older and received an expanded indication for four years and up in Dec 2021, providing patient access to over 90% of diagnosed

patients in the US. Both indications were approved under accelerated approval based on an increase in hemoglobin (Hb). Oxbryta is the first Sickle Cell Disease (SCD) drug approved under both the Breakthrough Therapy and Accelerated Approval designations by the FDA, and it is one of two Enterprise focus brands in the US Rare Disease portfolio. This commercialized product in Sickle Cell Disease is the foundational asset for the $5B Pfizer acquisition of Global Blood Therapeutics in 3Q 2022, and is in the launch stage of its lifecycle.

There are ~100k SCD patients in the US but only ~25% are under the regular care of an HCP with ~75% only under acute reactive care often frequently cycling through emergency rooms.  Sickle Cell Disease can be a life-threatening condition but many patients fall out of care during the transition from pediatrics to adult care.  Health system strategies include working to improve the transition from pediatrics to adults as well as working on solutions to ensure patients being discharged from health systems are set up with a hematologist to shift to more proactive care. This is imperative not only to be the catalyst for the appropriate care of patients with sickle cell disease, which leads to a shortened lifespan for those afflicted, but also to reshape the market prior to the introduction of the two pipeline medicines that are currently in late-stage clinical trials.

The Sickle Cell Disease Regional Marketing Director works with Regional Key Account Director teams, across a broad, multi-disciplinary group of stakeholders to provide customer insights and patient/account driven solutions that create opportunities for Sickle Cell Disease within Health Systems (i.e., National Accounts, COE’s, Medical Groups), and third-party affiliates. 

What You Will Achieve

The majority of the Regional Marketing Director’s time will be working directly with internal stakeholders to accelerate and optimize customer engagement and patient impact. The role will have both regional responsibilities as well as national scope.

How You Will Achieve It

• Support the development and execution of POAs in partnership with the Oxbryta Account Lead and KAD Leadership in line with SCD Strategies, Goals and KPIs

• Work cross functionally with Pfizer stakeholders (to include, but not limited to, legal, compliance, HIT, marketing, medical, agencies, and digital) to evolve and develop scalable, modifiable templated resources that support customers and patients to improve communication and education.

• Work with the RD Cross Functional Team and customers to develop plans that enable appropriate disease management, effective transitions of care and adherence capabilities.

• Work with the account teams to support customers in identifying:

• Opportunities (aligned to SCD KPIs, shared goals, and customers’ capabilities) to optimize the patient journey and patient experience across the Multi-disciplinary Team.

• Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management.

• Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact.

• Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement

• Sharing of best practices across the Enterprise on the use of SCD and above brand resources that enable customer initiatives

• Demonstrate Subject Matter Expertise

• Critical Account Management (project management + change management)

• Account organizational governance/decision making/capabilities/stakeholder management

• Market environment for organized customers

• Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management

• Lead Special Projects

• Support SCD and Oxbryta specific Training- KAD Academy

• Support Oxbryta Account Lead in Ops/Tactical Planning

• Support the creation of Patient and Provider Education at a system level

Qualifications

Must-Have

• Bachelor's degree with 8+ years of extensive experience in health system/MG/IDN, Sales, Account Management or other customer facing role

• Proven ability to develop insights, strategy, and tactical plans

Skills & Knowledge:

• Strong strategic analytical capability with sound business acumen and customer orientation

• Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities

• Result oriented with effective planning, prioritization, and project management skills

• Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities

• Knowledge of the healthcare market and its customers

• Effectively works with cross functional stakeholders and is capable of being an effective member of the regional team and ROC (Rare Organized Customer Connection)

• Strong persuasive interpersonal, communication and leadership skills

• Experience presenting to Pfizer’s customers within the Healthcare setting.

• Sound business acumen

Nice-to-Have

• Prior local and/or in-line marketing experience with strong history of achievement and performance preferred

• Prior project management experience

• Cross functional experience is preferred

• Deep understanding of all US healthcare system and IDN/Key Accounts Preferred

• Rare Disease experience preferred

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details

• Work Location Assignment: Remote - Field Based

• Last Date to Apply for Job: May 23, 2025

• Additional Location Information: United States - Remote

• Eligible for Relocation Package – NO

• Secondment 6-9 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment.  Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• *Note: This secondment offers a valuable opportunity for professional growth. It will need to be funded by the secondee’s home market.

Relocation assistance may be available based on business needs and/or eligibility.