Senior Marketing Analyst

Overview

• Workstyle: Remote, work from almost anywhere

• Reports to: VP, Analytics

• Classification: Exempt, Salary

• Travel Expectations: Minimal travel for team meetings and industry events

What we’re looking for:

We’re seeking a strategic, results-driven Senior Marketing Analyst with deep expertise in advanced marketing measurement, forecasting, and scalable analytics solutions to join Custom Ink’s Data & Analytics team. In this impactful role, you’ll dive deep into marketing performance data to uncover trends, measure campaign effectiveness, and optimize customer acquisition strategies. This role requires both technical fluency and business acumen, with a proven ability to influence cross-functional decision-making through data. The ideal candidate is experienced in e-commerce environments, thrives in fast-paced, collaborative teams, and is motivated by driving growth through data innovation.

• 7+ years of experience in marketing analytics, preferably with exposure to e-commerce, subscription, or DTC business models.

• Bachelor’s or Master’s degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.

• Proven experience designing and executing advanced attribution models to evaluate marketing impact and optimize spend.

• Demonstrated ability to build and validate forecasting and scenario planning models, using time series analysis or saturation modeling techniques to support budget and performance planning.

• Advanced proficiency in SQL and analytical programming languages, Python and R, for data extraction, modeling, and analysis.

• Hands-on experience with data visualization and business intelligence tools (e.g., Tableau, Looker, or similar), including automating reporting for scalable insights.

• Strong understanding of digital and web analytics tools, including Google Analytics 4, Google Tag Manager, and media data integration platforms.

• Familiarity with marketing automation platforms and A/B multivariate testing methodologies.

• Experience building or contributing to media mix modeling (MMM) pipelines, including integrating diverse datasets and evaluating model performance.

• Clear, compelling communication skills with the ability to translate complex analyses into business recommendations for technical and non-technical stakeholders.

• A proactive, systems-thinking approach to problem-solving with a passion for continuous learning, experimentation, and innovation.

• Collaborative mindset and experience working across cross-functional marketing, product, and data teams to embed analytics into decision-making.

Compensation:

We are committed to providing pay transparency and equitable compensation.

• The annual base salary range for this salary, exempt position is $130,000 - $167,000 plus a performance bonus targeted at 5% of base salary, tied to individual/company performance and continued retention. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. 

The perks! 

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Fully paid parental leave of up to 12 weeks, adoption assistance, and family-building benefits. 

• Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. 

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

What you’ll do:

• Analyze Marketing Performance: Use data to evaluate marketing campaigns across channels (email, social media, search, and display). Identify patterns in Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and Customer Lifetime Value (CLTV) to uncover opportunities for growth and efficiency.

• Develop Analysis Tools for Marketing Teams: Build compelling dashboards and reports to track key performance metrics and enable data-driven decisions. Share insights with technical and non-technical audiences through clear and actionable reporting.

• Optimize Customer Segmentation and Targeting: Leverage data to identify valuable customer segments based on demographics, behaviors, and purchase history. Work with marketing teams to design personalized strategies that resonate with these segments.

• Refine Marketing Attribution: Design and implement attribution models to measure the effectiveness of marketing touchpoints. Use these insights to recommend channel investments and optimize marketing spend.

• Lead A/B Testing and Experimentation: Develop and execute A/B tests for marketing campaigns. Analyze test results to provide actionable recommendations and improve performance metrics.

• Collaborate with cross-functional teams: Partner closely with marketing, product, and data science teams to align goals and incorporate insights into decision-making. Foster a culture of data-driven collaboration.

How you’ll be measured:

• Delivering actionable insights that improve marketing performance, including increased campaign ROI and customer retention.

• Development of intuitive and impactful dashboards that drive decision-making across teams.

• Successful implementation of customer segmentation strategies that improve campaign targeting and personalization.

• Optimization of marketing attribution models, enabling smarter budget allocation and investment decisions.

• Contribution to a culture of data-driven innovation by collaborating effectively across teams and providing thought leadership in marketing analytics.

How you’ll make a difference:

At Custom Ink, data is at the heart of how we engage customers, refine strategies, and innovate. As a Senior Marketing Analyst, your expertise will drive impactful marketing decisions, improve customer experiences, and deliver measurable business outcomes. By leveraging your skills in analytics and storytelling, you’ll empower our teams to make smarter decisions and help us connect with customers in meaningful ways.

Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.

Custom Ink will only consider applicants who reside in states where it is registered to do business as an employer. We are currently not registered in the following states: AK, AR, CT, HI, ID, IA, KS, KY, LA, ME, MI, MS, MO, MT, NE, ND, NH, NM, OK, RI, SD, UT, VT, WV, WY.