Lifecycle Lead

About Us

VeVe is the largest mobile-first digital collectibles platform out there, with more than 108 million digital collectibles and comics sold to date. Founded in 2017, VeVe was created by collectors for collectors, to bring premium licensed digital collectibles to the mass market from leading brands including Disney, Marvel, Star Wars, Lamborghini & more.

VeVe is where the world collects. It is the world’s home of premium digital collectibles, comics and art works - all available in limited edition releases. Collectors can buy, sell and play with VeVe digital collectibles on their smartphone, take their digital comic collection with them wherever they go and read comics online or offline on the VeVe Comics reader app. We are made up of a diverse range of global individuals who are all collectors at heart, dream big but stay grounded.

About the Team

We are on the lookout for a Lifecycle Lead to join our Growth Marketing team who focus on using digital, creative and brand initiatives that drive profitable revenue at VeVe. This is a full-time contract role, ideally based in New Zealand (Remote).

As the Lifecycle Lead at Veve, you will: 

• Define, develop, and execute strategies to engage, nurture, and retain Veve’s collectors across their entire journey with us, to maximise engagement and profitability. 

The key responsibilities include:

• Designing and implementing an end-to-end customer journey strategy, addressing each stage of the lifecycle to optimise collector engagement and profitability.
• Using behavioural data and insights to create detailed customer segments and delivering personalised content and messaging based on user preferences and activity.
• Mentoring and supporting our Automation Specialist, providing guidance and opportunities for professional growth.
• Driving initiatives for onboarding, activation, engagement, retention, and win-back. 
• Overseeing the implementation of automation workflows and technology to scale and personalise lifecycle touchpoints.
• Partnering with cross-functional teams, including Product, Production, Customer Success and Community, to align messaging and ensure a consistent brand experience.

About You:

You will have:

• Proven experience in a B2C lifecycle marketing or Customer Engagement/Retention role.
• A strong understanding of customer segmentation, personalization, and retention and engagement tactics.
• Proficiency in marketing automation tools and CRM systems.
• Excellent project management and communication skills.
• An analytical mindset with a passion for leveraging data to drive decisions and outcomes.
• The ability to thrive in an evolving, fast-paced environment.
• A passion for pop culture, entertainment, and be customer obsessed.
• Familiarity with Veve’s product and community is a plus.

Why VeVe?

• The Collectables Industry! Work with cutting edge brands and really creative people to deliver a fun offering. The industry is worth around $475 billion annually, and it’s growing!
• Remote flexibility: We all work remotely! Enjoy the freedom and flexibility of working remotely, while collaborating with a diverse, global team.
• Worldwide reach: Be part of showcasing 200+ of the world's best brands to our community of customers and followers around the world.
• We are scaling up! This is a brand new role! Our Customer team is adding more new positions in the coming months.
• Be the master of your success: You will get to shape your career path and grow in the direction that best fits your ambitions and talents, with the support of your leaders.

To express your interest in becoming our new Lifecycle Lead, please submit your details by using the button above!