Offer summary

Qualifications:

5+ years of experience in media planning and campaign execution., Proven track record of building and executing B2B paid media campaigns across multiple channels., Hands-on experience with LinkedIn, Google Ads, and programmatic display ads is essential., Proficient in English (C1 level) with strong analytical and problem-solving skills..

Key responsibilities:

Plan, budget, and execute multichannel B2B marketing campaigns focusing on US and UK markets.

Select and manage the optimal mix of channels including LinkedIn and Google Ads.

Create measurement frameworks to evaluate campaign performance and ROI across all channels.

Collaborate with brand, content, and regional marketing teams to ensure campaign consistency.

Job description

Important Information

Location: Costa Rica or Peru

Work Mode: Remote

Job Summary

Encora is seeking a hands-on Senior Digital Marketing (15179) to develop and execute Encora's digital marketing strategy, including paid media and paid social. This role will be responsible for designing and executing a modern digital marketing function from the ground up. The ideal candidate is a self-starter who has successfully built paid media programs from scratch and brings proven expertise in executing effective B2B technology marketing campaigns. You will be responsible for the end-to-end management and execution of Encora's paid media strategy, bringing strong recommendations and expertise.

Responsibilities and Duties

Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising -platforms with primary focus on US and UK markets
Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements.
Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
Manage paid media budget allocation and optimization across channels to continuously improve performance metrics.
Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives

Qualifications and Skills

5+ years of experience in media planning and campaign execution.
Direct exposure to the US market is essential.
Hands-on experience with digital channels relevant to B2B technology buyers is highly preferred.
Proven track record of independently building and executing B2B paid media campaigns across multiple channels.
Hands-on experience managing LinkedIn, Google Ads, and programmatic display ads is essential. Experience with specialized B2B technology media channels, industry publications, and events is preferred.
Ability to manage media budgets effectively across channels to maximize ROI.
Proficient / Fluent English skills - C1.

Required Tools

Google Ads suite (Search, Display, YouTube, Remarketing).
Google Tag Manager (GTM).
Conversion tracking setup (tags, pixels, analytics integrations).
LinkedIn Ads.
Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.).
ABM platforms (e.g., Influ2, Propensity).
SEMrush and/or SpyFu for competitive and SEO analysis.
Google Data Studio / Power BI for real-time reporting.
Strong expertise in keyword strategy and campaign optimization.

Skills

Self-motivated with the ability and desire to build processes from scratch.
Experience marketing cloud, data, and AI services to enterprise audiences.
Understanding of the digital engineering and IT services competitive landscape.
Strong analytical and problem-solving skills.
Experience building in-house paid media capabilities for a growing company.

About Encora

Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.

At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.

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