Segment Marketing Manager, Enterprise

The Team

The Segment Marketing team at UserTesting plays a strategic role in driving go-to-market success across our key customer segments. As a Segment Marketing Manager focused on Enterprise accounts in North America, you’ll be at the forefront of shaping how we engage large, complex organizations.

This role sits at the intersection of strategy and execution—working hand-in-hand with sales, ABM, integrated campaigns, and digital teams to design and deliver marketing programs that drive pipeline, accelerate deals, and build long-term customer value. Whether it's through personalized ABM initiatives, industry-focused campaigns, or executive-level events, this team brings the voice of the customer to every touchpoint.

You’ll be surrounded by a collaborative, high-performing marketing organization that values curiosity, creativity, and results. This is a fantastic opportunity to own a key segment, make a visible impact, and grow your career in a fast-paced, customer-obsessed environment.

Job Summary

As the Segment Marketing Manager for Enterprise, North America, you will be the strategic marketing partner to the Enterprise sales team, responsible for creating and executing marketing plans that generate pipeline and drive revenue. You will blend traditional demand generation, personalized ABM campaigns, and high-touch experiences to engage target accounts across the buyer journey.

This role is ideal for a self-starter who thrives in a fast-paced environment and enjoys owning both strategy and execution. You’ll be instrumental in bringing our Enterprise segment strategy to life and ensuring tight alignment across all go-to-market functions.

Duties/Responsibilities

Segment Strategy & Execution

• Own and drive the marketing strategy for Enterprise accounts in North America.

• Develop segment-specific plans that align to pipeline goals and revenue targets.
  Ensure a healthy balance of awareness-building, demand generation, and ABM efforts within the plan.

• Partner closely with sales, ABM, digital, and campaign teams to ensure integrated execution and alignment.

Campaign & Program Activation

• Lead the creation and execution of 1-1 and 1-few ABM programs for strategic accounts.

• Plan and execute targeted field and digital campaigns, including virtual and in-person events, executive experiences, email nurtures, and industry-specific activations.

• Collaborate with the content and creative teams to develop compelling, segment-specific messaging and content tailored for enterprise audiences.

Sales & Marketing Alignment

• Serve as the primary marketing partner for the North America Enterprise sales team.

• Participate in regular go-to-market syncs and collaborate on account prioritization, messaging, and outreach strategies.

• Develop sales enablement tools and campaign kits that help sales teams drive engagement and conversion within their target accounts.

• Provide regular reporting on campaign performance, pipeline contribution, and areas for optimization.

Cross-Functional Collaboration

• Work closely with the ABM Lead to align 1-1 and 1-few programs with broader segment strategy.
  Collaborate with the integrated campaigns team to build cohesive journeys across digital, paid, events, and owned channels.

• Partner with operations and analytics teams to measure the success of initiatives and optimize based on performance insights.

Events & Experiences

• Own the strategy and execution of field events, executive dinners, tradeshows, and custom experiences tailored for Enterprise accounts.

• Partner with the ABM and events teams to develop high-impact activations that create pipeline and accelerate deal cycles.

• Ensure all events are fully integrated into broader marketing plans and follow-up is aligned with sales.

Key Competencies

• Enterprise alignment: Deep understanding of the Enterprise buyer journey and what drives decision-making in large organizations.

• Integrated campaign and field marketing experience: Ability to design and execute multi-channel campaigns that balance awareness, acquisition, and acceleration.

• ABM alignment: Familiarity with account-based marketing frameworks and how to build 1-1 and 1-few programs that resonate with high-value accounts.

• Sales collaboration: Proven success working with sales teams to co-create strategies, align on targets, and drive measurable business impact.

• Cross-Functional Influence: Comfortable operating in a matrixed environment and collaborating across functions to deliver cohesive programs.

• Results-Driven & Data-Informed: Ability to define success metrics, track performance, and use insights to optimize future efforts.

Education & Experience

• 6+ years of B2B marketing experience, with a focus on enterprise segment, field marketing, or demand generation.

• Strong background in SaaS and experience marketing to enterprise buyers in industries such as banking, retail, CPG, or software.

• Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders.

• Hands-on experience with Salesforce, Marketo, 6sense, and other marketing tools used for segmentation, targeting, and measurement.

• Experience designing and executing 1-1 or 1-few campaigns in partnership with ABM teams is a strong plus.

• Strong project management and organizational skills with attention to detail.

Other Details

• Location: Fully remote (US-based).

• Travel: ~10-20%, primarily for team meetings and events.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.