Marketing E-mail Developer

Essential Function

This position is responsible for developing promotion, ad-hoc, journey and triggered campaigns for Sally’s CRM channels including Email, SMS and App.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Duties

• Develop promotional campaigns in Salesforce Marketing Cloud & Airship working from project briefs and assets including images, copy, URLs, and campaign tracking codes.
• Hands-on design and development of journeys and promotional campaigns within SFMC & Airship platforms.
• Minor to moderate HTML and in-line CSS coding as required by project.
• Set up and integrate audience selections for specific campaigns.
• Troubleshooting of rendering issues and minor adjustments to creative assets if needed.
• QA email prior to deployment to ensure quality and adherence to campaign briefs.
• Design, develop, and test data-driven dynamic content and triggered campaigns.
• Work with IT resources to integrate data feeds into email templates.

Knowledge, Skills & Abilities

• Bachelor’s degree required
• 2+ years of experience in email front-end development required
• Experience in CRM or digital marketing required, Retail experience preferred
• Enterprise-level ESP platform experience required; Salesforce Marketing Cloud Certification Preferred
• Experience with dynamic content and personalization a plus
• Proficient with HTML and in-line CSS
• SQL & AMP script experience preferred
• Airship experience preferred
• Photoshop experience preferred
• Experience with Omni-channel journey building preferred

Competencies / Attributes

• Experience with all primary elements of Salesforce Marketing Cloud: Email Studio, Journey Builder, Content Builder, Mobile Connect, etc.
• Self-starter, organized, detailed oriented
• Flexible individual who is comfortable with changes in direction and priorities
• Ability to work in a fast paced, deadline-driven environment
• Effective communication skills and a great team player
• Able to work well independently with little supervision

Working Conditions /Physical Requirements

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

The position requires some physical exertion such as long periods of standing; walking; recurring bending, crouching, stooping, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as shipment or record boxes. The work may require specific, but common, physical characteristics and abilities such as above-average agility and dexterity.

The work requires considerable and strenuous physical exertion such as frequent climbing of tall ladders; lifting heavy objects over 50 pounds, crouching or crawling or strenuous physical exertion.